This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Max For Women (Photo: Business Wire)

Cherokee Inc. (NASDAQ:CHKE), a global brand management company, is pleased to announce today its exclusive partnership with Max, the largest value-based, fashion retail chain in the Middle East and Africa. Following this agreement, Cherokee now maintains license agreements with retailers which span over 40 countries worldwide and expands its presence in the Middle Eastern retail market.

The Iconic Cherokee Family Lifestyle Brand (Photo: Business Wire)

The Iconic Cherokee Family Lifestyle Brand (Photo: Business Wire)

Beginning summer 2013, customers will have the opportunity to purchase Cherokee-branded products initially at select Max stores throughout the Middle East and Africa. The Cherokee brand will join Max’s select roster of affordable, high-quality products and will be positioned as a family lifestyle brand for women’s, men’s, kids, and juniors at Max stores.

Henry Stupp, Chief Executive Officer of the Cherokee Group stated, “The exclusive partnership with Max is a testament to our continued progress in improving our brand penetration and strengthening our global brand footprint. We are confident that our family-focused lifestyle brand will resonate well with Max’s fashion-forward, value-oriented patrons, and we look forward to working with Max to develop and expand our consumer base throughout the Middle East and Africa. Mark Nawrocki, our Senior Vice President, along with our entire team at The Cherokee Group, have excelled at identifying exceptional retail partners that have successfully introduced our brand into new markets.”

Ramanathan Hariharan, Chief Executive Officer of Max added, “The Cherokee brand with its unique design and American casual appeal will be an excellent addition to our stores, complementing our current offering and reinforcing our brand promise: ‘More Fashion, More Value’. The brand will showcase its products for men, women and children initially at select Max outlets in the Middle East and Africa.”

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,131.97 +100.83 0.59%
S&P 500 1,998.98 +14.85 0.75%
NASDAQ 4,552.7590 +33.8570 0.75%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs