Look Good Feel Better®, the charitable program that helps people with cancer address the appearance-related side effects of their treatment, today launched an unprecedented public awareness and fundraising program in conjunction with Saks Fifth Avenue and 32 leading beauty editors and beauty brands. The first annual Look Good Feel Better Beauty Editors Day event will be held on August 16 from noon until 7PM at Saks Fifth Avenue’s flagship store in New York.
Look Good Feel Better Beauty Editors Day will provide consumers the opportunity to visit with their favorite beauty editor at the counter of a leading beauty brand for a 20-minute one-on-one consultation, in exchange for a $30 donation to the Look Good Feel Better program. The consultations will cover a range of topics: from current trends in skincare, fashion and makeup, to inspiration and insider secrets, to specific beauty advice and product demonstrations. Each beauty brand will provide participants with an exclusive gift.
The Look Good Feel Better program offers free workshops and support to people with cancer to provide lessons on cosmetics, skin and nail care, wigs, turbans, accessories and wardrobe styling to help mitigate the appearance-related side effects of their treatment. Since the program began 23 years ago, it has served more than 800,000 people with cancer in the U.S. and more than 1.2 million people with cancer around the world.
“We are so grateful for the support we have received to make Beauty Editors Day a reality in the United States,” said Louanne Roark, executive director of the Personal Care Products Council Foundation and the Look Good Feel Better program. “This would not be possible without the support of Saks Fifth Avenue and unprecedented participation from such an incredible list of beauty brands and magazines to support women with cancer on their journey to recovery and health. Everyone deserves to feel beautiful and confident. On Beauty Editors Day, together we want to spread that message far and wide.”