In the second quarter, we launched our fifth redemption sponsor, RONA who is in the home improvement category. The issuance in the Cash Program continues to meet our expectations. However, to-date it’s not a material part of total issuances. We plan to add additional sponsors and categories to the program during 2012 and to increase the number of locations where AIR MILES Cash redemptions are accepted. During the second quarter, we spent approximately $3 million in marketing cost supporting this roll-out.
Alliance Data Systems' CEO Discusses Q2 2012 Results - Earnings Call Transcript
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