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QVC Creates National Awareness For Charitable Cause

WEST CHESTER, Pa., July 19, 2012 /PRNewswire/ -- Bargains for a benefit! QVC is once again uniting with Ovarian Cancer Research Fund (OCRF) for "QVC Presents Super Saturday LIVE," which is scheduled to broadcast live from the Hamptons on Saturday, July 28 at 2 PM (ET). During this special two-hour "designer charity sale," premier fashion, beauty, jewelry, accessories and home items will be available at HALF the manufacturer's suggested retail price* with net proceeds benefitting OCRF.

(Logo: http://photos.prnewswire.com/prnh/20120719/PH43231LOGO)

Select brands including Laura Geller , Peter Thomas Roth , Amrita Singh , Honora , B. Makowsky and more will be featured during the live broadcast from one of the most prestigious events of the summer – OCRF's Super Saturday 15. Award-winning fashion designer Isaac Mizrahi is also scheduled to give viewers a sneak peek of his new Isaac Mizrahi New York line by offering a special item during the event. In addition to raising awareness through fabulous finds, "QVC Presents Super Saturday LIVE" will take viewers on the red carpet with QVC Presents Super Saturday LIVE on July 28 at 2 PM (ET). exclusive interviews with celebrities attending the charitable event.

"QVC's efforts surrounding Super Saturday have been integral to OCRF's overall mission of advancing the field of ovarian cancer research," said Audra Moran, CEO, OCRF. "As a result of our relationship, our message extends beyond the Hamptons and into millions of U.S. homes."

Joining QVC and OCRF in the fight against the deadliest of all gynecologic cancer is Lara Spencer , of "Good Morning America," who is featured in both print and television public service announcements for "QVC Presents Super Saturday LIVE."

"QVC is passionate about spreading OCRF's message, and our hope is to heighten awareness with each broadcast," said Claire Watts, CEO, QVC U.S. "We are thrilled to have Lara Spencer's support this year, plus we are excited about our new Pinterest initiative."

QVC has turned to the social media network to launch a dedicated Pinterest campaign designed to bring even greater support to OCRF's cause. The multimedia retailer created a Super Saturday board, which includes pins with Spencer and facts surrounding ovarian cancer. Followers are encouraged to repin with a purpose. For every repin, QVC will donate 50 cents, up to $5,000, to OCRF.

"QVC Presents Super Saturday LIVE" product will be available through QVC at 800.345.1515 or by visiting QVC.com/SuperSaturday, while supplies last.  

ABOUT QVC

QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (Nasdaq: LINTA), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 195 million homes worldwide. The company's website, QVC.com, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany, Japan and Italy, West Chester, Pa.-based QVC has shipped more than a billion packages in its 25-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

ABOUT OVARIAN CANCER RESEARCH FUND

Ovarian Cancer Research Fund (OCRF) is the largest private non-profit organization in the United States dedicated exclusively to funding ovarian cancer research. OCRF supports scientific research on ovarian cancer that leads to more effective identification, treatment, and ultimately a cure for ovarian cancer, as well as related educational and support initiatives. Each year there will be over 22,000 new cases of ovarian cancer in the United States, and approximately 15,500 women will die of the disease. Currently there is no effective means of early detection. Since 1998, OCRF has awarded nearly $45 million in grants for ovarian cancer research. Thanks to the generosity of our donors, OCRF-sponsored researchers are developing innovative strategies for early detection; exploring the genetics that increase risk for ovarian cancer; understanding the underlying molecular biology of the disease; identifying new and better targets for treatment; and deciphering how and why ovarian cancer spreads, and how to stop it.   

For more information or to join us in our fight, please visit OCRF's website at www.ocrf.org.  

*The manufacturer's suggested retail price is based upon the suppliers' representation of value. No sales may have been made at these prices.

SOURCE QVC, Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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