This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Romney Delivers Papa John's a Stock Pop

Stocks in this article: PZZA MCD JACK EAT CBRL

NEW YORK ( TheStreet) -- Shares of Papa John's International (PZZA) have gained more than 5% since Republican nominee Mitt Romney mentioned the fast food pizza chain in a speech on Tuesday.

Shares of the Louisville, Ky.-based company are at $52.55, up 4 cents, or 0.08% on Thursday, but have risen 5.6% since Tuesday trading.

Romney's original speech gave special nods to Papa John's founder John Schnatter and McDonald's (MCD) founder Ray Kroc -- two giants of successful fast food corporations -- in the same breath as Apple's (AAPL) Steve Jobs, Henry Ford (F) and Microsoft's (MSFT) Bill Gates as the former Massachusetts governor knocked President Barack Obama's controversial speech that has made small business owners crow.

Though the latest Web video doesn't broadcast the candidate's somewhat humorous reference to Papa John's, it is the third straight day when media outlets, replaying the speech, have unintentionally given the pizza seller national airtime.

"Remember when -- what was it -- a couple months ago with the Etch-a-Sketch company? They mentioned that out there on the campaign trail and that stock popped," said Brian Sozzi, chief strategic officer at NBG Productions. "So I guess maybe if your company gets mentioned out there in the political campaign in a positive light, or any light, it's essentially free marketing and everyone goes to do their research on the company."

But Sozzi suggested, based on this week's Consumer Price Index , people may be buying more pizza as costs have come down for the consumer. The company's margins may improve if a combination of tapering consumer cost burden and possible dipping costs for Papa John's occurs.

The restaurant sector has rallied recently as Papa John's, Brinker International (EAT), Jack in the Box (JACK) and Cracker Barrel (CBRL) are near all-time trading highs.

Schnatter started Papa John's in 1983 in the broom closet of his father's tavern, according to the company's Web site. He opened the first restaurant in 1984, and now sits as the chief executive of the pizza chain that has more than 2,500 restaurants. It's the kind of story Romney has highlighted to attack the president's comment that people who own businesses didn't do it without the help of other people.

-- Written by Joe Deaux in New York.

>Contact by Email.

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs