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Lee National Denim Day® Names American Cancer Society® As New Beneficiary

"We are excited about joining with Lee Jeans for Lee National Denim Day," said Gillian Green, vice president, distinguished giving for the American Cancer Society. "This effort represents the shared goal of Lee Jeans and the American Cancer Society to help those facing breast cancer and end the disease."

Lee National Denim Day's survivor ambassador in 2012 is Debbie Howe. Forty-six year-old Howe began treatment four months ago when she was diagnosed with breast cancer. When she underwent a double-mastectomy that failed to clear the cancerous cells in her breast tissue, her diagnosis was upgraded and she began chemotherapy treatments. Howe relies heavily on her team of family and friends for support and to help her rise above breast cancer.

Every day, the American Cancer Society provides endless support for cancer patients like Howe, who continues treatment through the fall until her next medical examination. This year, Lee National Denim Day hopes to contribute millions to the American Cancer Society in the fight to end breast cancer forever.

Lee National Denim Day is committed to improving the everyday lives of those with breast cancer - past, present and future. Since its inception in 1996, the program has raised more than $86 million in this effort. Starting today, groups and individuals can donate and sign up as a team by visiting Denimday.com or by calling 1.800.521.4433. To learn more about Lee National Denim Day, visit Denimday.com. To learn more about Lee National Denim Day's beneficiary, the American Cancer Society, visit Cancer.org.

About Lee Jeans

Lee ® Jeans is a division of VF Corporation. (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. A brand committed to the community, Lee Jeans founded Lee National Denim Day ®, one of the largest single-day fundraisers for breast cancer. For more information about Lee, visit www.lee.com.

Related Links

Lee National Denim Day American Cancer Society

SOURCE Lee Jeans

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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