MERRIAM, Kan., July 19, 2012 /PRNewswire/ -- Lee® Jeans is proud to announce today that the American Cancer Society is the new beneficiary of Lee National Denim Day. Those who join the Denim Day movement by wearing jeans and making a donation during the month of October will help benefit the American Cancer Society's life-saving efforts in communities nationwide and through ground-breaking cancer research.
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"We are thrilled to team up with an organization with such a tireless passion to help and empower those affected by breast cancer," said Liz Cahill, vice president of marketing at Lee Jeans. "Lee National Denim Day was inspired by the women, men, family and friends who want to fight back against breast cancer, and that same, fighting spirit is apparent in American Cancer Society's mission."
Fifty percent of net proceeds raised through Lee National Denim Day will benefit the American Cancer Society's community-based programs, including breast cancer screenings and Hope Lodge® services, which provide cancer patients and their families a free place to stay when they have to travel away from home for treatment. In 2011, Hope Lodge facilities across the country provided more than 250,000 nights of free lodging to nearly 40,000 patients and caregivers – saving them more than $23 million in lodging expenses.The remaining proceeds of Lee National Denim Day will help fund the American Cancer Society's national research grants ongoing work to find a cure for breast cancer. As the largest non-governmental funder of cancer research, the Society has contributed to nearly every cancer breakthrough in recent history. Their funded researchers have helped develop the drugs to treat advanced breast cancer and shown that mammograms are the most effective form of detection. One in every two women newly diagnosed with breast cancer reaches out to the American Cancer Society for help and support.