Franklin Covey Co.
(NYSE: FC) and
FC Brasil Consultoria e Representações Ltda
(“Franklin Covey Brazil”), announced today that they have partnered with
, granting the Brazilian publishing and education giant exclusive licensing rights to
The Leader in Me
® , Franklin Covey’s education process for teaching leadership principles to students within elementary schools. Franklin Covey Brazil will assist and support Abril Education in delivering The Leader in Me process to both public and private schools throughout Brazil. (
Bob Whitman, CEO, Franklin Covey Co., said, “
We believe that this partnership with Abril Education and Franklin Covey Brazil will contribute to the continued exponential growth that Franklin Covey’s Education Practice has been experiencing worldwide and we are so honored to be working with them.
The education market in Brazil has approximately the same number of schools and children as in the United States and Canada, which provides our Education Practice with a tremendous opportunity. With the strength of The Leader in Me process and Abril’s significant reach in the education market in Brazil, we are excited about the impact we can have in Brazil’s education system.”
Roberto Civita, chairman and editor-in-chief, Abril Group, said, “Abril has been involved in education for over forty years and we are proud to have it in our DNA. I am delighted to be partnering with Franklin Covey and adding their extraordinary The Leader in Me process to the list of things that we offer to Brazilian schools and students. It will certainly make a very positive difference.”
The Leader in Me process is being used by more than 800 elementary schools in 20 countries throughout the world. It integrates the principles of personal leadership and effectiveness in everyday, age-appropriate language into the core subjects and curriculum of a school. The process is a holistic school-wide experience for school staff, students and parents and creates a common language and culture within the school built on proven principle-based leadership skills. Included as a foundational piece is content from
The 7 Habits of Highly Effective People
The Leader in Me: How Schools and Parents Around the World are Inspiring Greatness, One Child at a Time
, both authored by Stephen R. Covey. The Leader in Me process continues to receive noteworthy praise from administrators, staff, parents, and students and is producing extraordinary results and having a significant impact on the lives of children of all ages, socio-economic levels, learning capacities, and cultural backgrounds.
Sean Covey, education practice leader, Franklin Covey Co., said, “We are thrilled to partner with Abril Education and our in-country partner, Franklin Covey Brazil, to localize and deliver this powerful process to educators and millions of students throughout Brazil.
They are the most qualified partners to work closely with us to deliver the high-quality standards needed to appropriately facilitate The Leader in Me process in Brazil. Abril’s market reach in the education market is unprecedented in Brazil and Franklin Covey Brazil is our longtime partner and is well-versed in not only our content, but our delivery methods.”
Abril Education is an arm of the
, one of the largest and most influential communication groups in Latin America, providing information, culture, entertainment, and the advancement of quality education in Brazil. Abril Education is one of Brazil’s leading companies in schoolbooks, sophisticated teaching system sectors, and test preparation classes, reaching over 538,000 students in more than 1,700 schools with their learning systems, selling nearly 50 million books a year, with nearly 76% of all students in country using at least one schoolbook published by Abril.
Manoel L. Amorim, president and CEO of Abril Education, said, “We are so very delighted to have Franklin Covey as our partner.
We continue to be committed to our legacy of delivering many quality education solutions. Franklin Covey’s The 7 Habits of Highly Effective People and The Leader in Me process, with their principle-centered approach and emphasis on 21
century life skills, are much-needed additions to our current cadre of offerings.
We are confident this will have a significant impact, not only on education but on the entire country of Brazil, as a whole.”
Paulo Kretly, president, Franklin Covey Brazil, said, “We have been looking for the right partner and strategy to take The Leader in Me to the students of Brazil.
With the execution of this agreement, we feel that we have the right formula and partners to make a positive impact on the education system and country of Brazil.”
For more information on Franklin Covey Education Practice solutions for elementary, secondary, and higher education institutions, visit
About Franklin Covey
Franklin Covey Co.
(NYSE: FC) is a global company specializing in performance improvement.
We help organizations achieve results that require a change in human behavior. Our expertise is in seven areas: leadership, execution, productivity, trust, sales performance, customer loyalty, and education. Franklin Covey clients have included 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small- and mid-sized businesses, as well as numerous government entities and educational institutions. Franklin Covey has more than 40 direct and licensee offices providing professional services in over 140 countries. For more information, visit
About Abril Education
Founded in 2007 as Abril Group's arm, in early 2010 the company started to work separately from Abril S.A. after a corporate reorganization. Abril Education comprises the publishing houses Ática and Scipione; the learning systems Anglo, Ser and Maxi; the pH Course and School (Group pH); the ETB Group (Escolas Técnicas do Brasil); Siga, preparatory courses for examinations; and Livemocha, language teaching. Bought in 1999, the publishing houses Ática and Scipione are leaders in the Brazilian schoolbook market, with close to 1,000 authors and over 50 million books sold in 2010. The learning system, Ser, created in 2007, and Anglo, bought in 2010, have 443,000 students in over a thousand Brazilian schools. The learning system, Maxi, bought in 2011, is used in schools from 21 Brazilian states. Born in 2001, Siga is the absolute reference in preparatory courses for examinations. The pH Course and School, one of the most traditional in Rio de Janeiro, has over 7,000 students in its branches in Rio and in Niterói. The ETB Group, focused on high-quality technical education, has around 2,400 students in its units in the state of São Paulo. Livemocha is the largest online community of English language teaching in the world and has 2.2 million users in Brazil.