Gross-profit margin in the second quarter of 2012 was 64.1 percent of net sales, an increase of 60 basis points versus 63.5 percent in the prior-year period. The year-over-year increase was primarily driven by a variety of pricing increases executed over the past 12 months.
Sales and marketing costs were $88.2 million in the second quarter, or 43.0 percent of net sales. This compares to $70.5 million, or 43.7 percent of net sales in the prior-year period, reflecting continued leverage from the company’s sales growth. Media spending during the quarter was $27 million, a 37 percent increase versus the prior-year period.
General and administrative expenses were $16.2 million in the second quarter, or 7.9 percent of net sales. This compares to $13.1 million, or 8.1 percent of net sales, during the same period last year, again reflecting continued leverage of the company’s fixed-cost base.
Cash flows from operating activities were $43 million for the first six months of 2012 compared to $34 million in the prior year. Capital expenditures for the first six months of 2012 increased to $22.5 million as compared to $9.6 million in 2011, driven by increased investment in stores and information systems. The company reinitiated its share-repurchase program in April, and during the second quarter, returned $10 million to shareholders through the repurchase of 0.4 million shares of its common stock. As of the end of the quarter, cash, cash equivalents and marketable-debt securities totaled $155 million, and the company had no borrowings under its revolving credit agreement.
Fiscal 2012 Outlook
The company is raising its outlook for 2012 GAAP earnings per diluted share, including the $5.6 million non-recurring charge in the first quarter of 2012, from between $1.32 and $1.40 to between $1.35 and $1.41, a 26 to 32 percent increase versus prior year. Excluding the charge, this represents non-GAAP guidance of between $1.41 and $1.47, a 32 to 37 percent increase versus prior year. This outlook continues to assume company-controlled comparable sales growth for the remainder of the year of at least 15 percent and a year-over-year increase in full-year operating margin of at least 100 basis points.
The company is increasing its estimate for year-end 2012 store count from the previous range of between 400 and 410 stores to a new range of between 408 to 412 stores, a 7 to 8 percent increase from the 381 stores at year-end 2011. Capital expenditures for 2012 are estimated to be approximately $50 million, reflecting new stores, repositioned stores and remodels, along with continued investment in information systems. The company also plans to continue share repurchases in the second half of 2012, with the objective of maintaining share count.