This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Monty Python and the Holy Grail of Profits

NEW YORK ( MainStreet) -- Philip Baker-Coe is on a quest for marketing's holy grail.

"There are literally thousands of competitors," the 21-year old marketing associate told me. "Anybody can start a brand in their basement, slap a label on it and be in business. I need something that will stand out."

Baker-Coe is not your average starry-eyed, 20-something digital entrepreneur seeking fame and fortune in apps or the Web. This Babson College undergrad is in the specialty craft beer business. He lives the young man's dream of organizing drinking events, driving new drinking business and otherwise making rain -- alcoholic or not -- for his boss, Dominique Levesque, at Eurobrew, the Ashland, Mass., beer and beverage importer.

And what does Baker-Coe consider his "holy hand grenade" for sealing the beer deal?

"There is a lot of overlap between Monty Python," he says, "and beer lovers."

Whoa, there! In this cluttered digital age it turns out that the holy grail for moving ale is the 1975 flick Monty Python and the Holy Grail.

Who knew, but mega-brands such as Budweiser (BUD), Coors (TAP), Miller (SAB), Sam Adams (SAM) or Corona essentially smell like elderberries to Baker-Coe. His go-to, rock solid Black Knight slayer is a modest brew from The Black Sheep Brewery of Masham, England, called "Monty Python Holy Grail Ale."

"It is definitely something that people gravitate to when I do tastings or an event," he says. "It is one of our best sellers."

The killer marketing rabbit
At first digital blush, the Holy Grail Ale as killer rabbit of the craft beer world makes sense. Monty Python and the Holy Grail is the rare media bird indeed -- it's both an old-media and new-media hit. Back in the late '70s, the original release grossed a modest $5 million worldwide, but cost only $400,000 to make, according to Not bad at all.

And the spin-offs have been pure Camelot. The musical version, called Monty Python's Spamalot, hauled in $175 million, according to Playbill. Then in 2009, the Web went agog when the comedy troupe trumped content thieves and offered a full archive of Monty Python content on a YouTube channel, which fetched 186,000 subscribers and 60 million some-odd views. There is even a slick iPad app, Monty Python: Holy Book of Days. All of which drove a supposed massive spike in DVD sales. A Sir Lancelot-like 23,000% jump was reported by Mashable, BoingBoing, Techdirt and many, many others.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.19 -1.04%
FB $118.06 0.54%
GOOG $695.70 0.48%
TSLA $222.56 -4.20%
YHOO $35.97 -0.11%


Chart of I:DJI
DOW 17,651.26 -99.65 -0.56%
S&P 500 2,051.12 -12.25 -0.59%
NASDAQ 4,725.6390 -37.5850 -0.79%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs