This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

Food Lion Launches New Brand Strategy In 269 North Carolina And South Carolina Stores

SALISBURY, N.C., July 18, 2012 /PRNewswire/ -- Food Lion launched today its new brand strategy in 269 stores in North Carolina and South Carolina, including its headquarter city of Salisbury, N.C.  The new strategy is based on customer feedback and continues to position the company for future success. 

"Today's launch is a pivotal turning point for our company as we have implemented our new strategy in more than 700 stores," said Cathy Green Burns, president of Food Lion.  "We invite customers to visit their local Food Lion, where they will experience firsthand the enhancements we have made in our stores.  We are committed to being recognized as a price leader, making our stores easier to shop, offering the greatest value in store brands and providing the freshest produce.  We are pleased to bring the strategy to our hometown markets, where we have served Food Lion customers for 55 years." 

To celebrate the launch, Food Lion is holding grand re-opening festivities at the 269 stores, including providing the first 50 customers at each location a bag of free groceries today through Saturday, July 21.  The company also plans to donate $30,000 in store brand food products to local charities, including $10,000 to Second Harvest Food Bank of Metrolina in Charlotte, N.C.; $10,000 to Second Harvest Food Bank of Northwest North Carolina in Winston-Salem, N.C.; $5,000 to MANNA FoodBank in Asheville, N.C.; and $5,000 to Harvest Hope Food Bank in Greenville, S.C.

Food Lion's brand strategy offers customers lower prices on 6,000 items throughout the store and access to quality store brand products at lower prices, including the company's my essentials value tier, as well as enhanced produce and an easy and convenient shopping experience, such as faster checkout.  To support its new strategy, the company created approximately 800 new jobs.

The company launched the new brand strategy in cities across the states of North Carolina and South Carolina today, including stores in the greater markets of Salisbury, N.C., the company's headquarter city; Charlotte, N.C.; Greensboro, N.C.; High Point, N.C.; Winston-Salem, N.C.; Hickory, N.C.; Asheville, N.C.; and Rock Hill, S.C., and the upstate of South Carolina, including Greenville, S.C., and Spartanburg, S.C.  Food Lion also remodeled 28 stores in North Carolina.  A full list of stores may be viewed at www.foodlion.com/corporate/pressroom.

"We are very pleased with the reaction from our customers since we introduced our new brand strategy," Green Burns added.  "During the past year, we have continued to refine the strategy based on additional customer feedback and have made new enhancements for our customers.  We look forward to winning new customers and continuing to serve our existing customers with enhanced Food Lion stores in our home markets." 

Stock quotes in this article: DEG 

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,481.71 -19.94 -0.12%
S&P 500 1,881.71 +6.32 0.34%
NASDAQ 4,156.1520 +29.1850 0.71%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs