This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Lauren Conrad Launches Her BlueAvocado XO(eco)™ Collection Made With REPREVE®

Stocks in this article: UFI

AUSTIN, Texas , July 18, 2012 /PRNewswire/ -- Today Lauren Conrad launches her BlueAvocado XO(eco)™ collection of sustainable and reusable lifestyle products made with REPREVE® recycled fibers.  Conrad's XO(eco) line marks the first celebrity portfolio designed entirely to reduce waste and conserve natural resources, and includes nearly 20 food-on-the-go, travel and cosmetic storage accessories. The collection is fashioned using REPREVE-based fabric made from recycled plastics, including post-consumer bottles. Conrad designed each print and product to meet the everyday needs of aspiring women, providing them with cute, eco-friendly product options that will help organize and simplify their lives. The entire XO(eco) collection is now available on Amazon.com: http://www.amazon.com/xoeco

(Photo: http://photos.prnewswire.com/prnh/20120718/CL42176 )

"As a designer, making greener choices has to be easy, inspiring and fun.  I have designed items in the BlueAvocado XO(eco) collection with REPREVE to become a part of my daily life so I can have fashionable, eco-friendly products," said Lauren Conrad. "If the XO(eco) collection keeps millions of disposable bags and plastic bottles from landfills and oceans, then we have successfully designed a timeless fashion statement."

The XO(eco) collection uses Lauren's signature "XO" mark, representing her commitment to a 'loveable style for a liveable planet.' Styles and product features include:

  • The XO(eco) food-on-the-go line helps customers avoid disposable alternatives with reusable and washable lunch and shopping totes, and (re)zip snack baggies.
  • The XO(eco) collection of travel and beauty accessories include the cool iron cover that withstands up to 500 degrees, beauty kit with two removable clear (re)zips that meet the TSA requirements for airline travel, make-up clutch, brush box, 12-piece jewelry roll, computer case, and weekender bag.
  • The collection is initially available in two classic prints: black and cream 'tuxedo stripes', and an adorable mint and pink 'bird-on-a-wire' print.

"We are excited that Lauren Conrad and BlueAvocado selected our REPREVE product as part of the XO(eco) collection," said Roger Berrier, president and COO of Unifi. "In the United States less than 30 percent of all plastic bottles are recycled. It is our collective goal to educate people on the importance of recycling and how choosing products made with REPREVE can have a positive impact on the environment."

The collection features an eco-impact label designed to educate and inspire consumers, featuring environmental metrics, including bottles upcycled and the carbon footprint. Made with REPREVE, each product contains between 3 and 35 plastic bottles. Additionally, Blue Avocado will donate 1% of profits from the XO(eco) line towards ocean preservation and restoration.

" There is nothing more fashionable than designing a better future, and no one more perfect to inspire millions than Lauren Conrad," said Amy George, CEO for BlueAvocado.   "She has an eye for design and a heart for our planet."

© 2012 All Rights Reserved. BlueAvocado, XO(eco) and (re)zips are trademarks of BlueAvocado. REPREVE is a registered trademark of Unifi, Inc. All other trademarks are registered trademarks of their respective brands.

SOURCE Unifi, Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs