This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Bank Of America Website Again Leads On Keynote’s Banking Scorecard — Now In Its Thirteenth Year

Stocks in this article: KEYN

Keynote Competitive Research, the industry analysis group of Keynote® (NASDAQ:KEYN), today announced the results of the Keynote Q2 2012 Banker Scorecard. Now in its 13 th year and covering 23 large and regional banks and more than 300 criteria describing customer experience best practices, the Keynote Banker Scorecard remains the most authoritative study of online customer experience best practices in consumer banking. In other related news issued today (see separate press release), Keynote announced the winners of its new study ranking the fastest and most reliable banking websites in the United States.

Among the highlights of the latest Scorecard: Bank of America repeats as winner for Overall Score, with 87 points out of 100, while taking first in all four categories – Functionality (tied with Wells Fargo), Ease of Use, Privacy & Security and Quality & Availability. Bank of America also places first for three tasks: Look Up Information, Transact and Learn and Plan. Citibank wins for Open Account and Chase wins Get Service. Among the trends that the Keynote Scorecard has been tracking, Mobile Banking offerings continue to grow in number with 13 banks now offering SMS, mobile and at least two smartphone apps and a growing number of smartphone apps supporting remote check deposit. The first several banks to release tablet-optimized apps will soon be joined by more, as development focuses on the iPad, as well as Android and Kindle apps. Ease of Use trends include banks reworking error reporting, repositioning key account information and expanding the use of dynamic pages, all to reduce the clicks required to learn timely information and complete tasks. Digital customer service options are expanding as well, with banks rolling out live chat within online banking and also embracing Twitter.

“Keynote’s ongoing user testing and industry research has identified changes in how consumers prefer to learn about products and manage their accounts online,” said Chris Musto, general manager, Keynote Competitive Research at Keynote Systems. “Through our Scorecard research, we see that a set of banks are responding to these consumer preferences by reconceiving information architecture, how consumers can interact with site content and how consumers can engage with customer service.”

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs