This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Bank Of America Website Again Leads On Keynote’s Banking Scorecard — Now In Its Thirteenth Year

Keynote Competitive Research, the industry analysis group of Keynote® (NASDAQ:KEYN), today announced the results of the Keynote Q2 2012 Banker Scorecard. Now in its 13 th year and covering 23 large and regional banks and more than 300 criteria describing customer experience best practices, the Keynote Banker Scorecard remains the most authoritative study of online customer experience best practices in consumer banking. In other related news issued today (see separate press release), Keynote announced the winners of its new study ranking the fastest and most reliable banking websites in the United States.

Among the highlights of the latest Scorecard: Bank of America repeats as winner for Overall Score, with 87 points out of 100, while taking first in all four categories – Functionality (tied with Wells Fargo), Ease of Use, Privacy & Security and Quality & Availability. Bank of America also places first for three tasks: Look Up Information, Transact and Learn and Plan. Citibank wins for Open Account and Chase wins Get Service. Among the trends that the Keynote Scorecard has been tracking, Mobile Banking offerings continue to grow in number with 13 banks now offering SMS, mobile and at least two smartphone apps and a growing number of smartphone apps supporting remote check deposit. The first several banks to release tablet-optimized apps will soon be joined by more, as development focuses on the iPad, as well as Android and Kindle apps. Ease of Use trends include banks reworking error reporting, repositioning key account information and expanding the use of dynamic pages, all to reduce the clicks required to learn timely information and complete tasks. Digital customer service options are expanding as well, with banks rolling out live chat within online banking and also embracing Twitter.

“Keynote’s ongoing user testing and industry research has identified changes in how consumers prefer to learn about products and manage their accounts online,” said Chris Musto, general manager, Keynote Competitive Research at Keynote Systems. “Through our Scorecard research, we see that a set of banks are responding to these consumer preferences by reconceiving information architecture, how consumers can interact with site content and how consumers can engage with customer service.”

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,719.92 -78.57 -0.44%
S&P 500 2,080.41 -9.70 -0.46%
NASDAQ 5,108.6660 -18.8590 -0.37%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs