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Local Corporation Announces Record Search Traffic

Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced record second quarter 2012 search traffic.

The company reached over 100 million monthly unique visitors (MUVs) during the second quarter, up 20 percent from 83 million MUVs during the year ago period.

"This is a major milestone for our business,” said Heath Clarke, Local Corporation, chairman and chief executive officer. "Traffic is a key performance indicator for our business and we believe this new traffic record illustrates the significant progress we have made over the past few years in growing our overall ecosystem.”

All site traffic and usage statistics are from third-party service providers engaged by the company. Quarterly MUV traffic is equal to the aggregate of each month's MUV traffic numbers in that quarter.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a local media company that connects brick-and-mortar businesses with over a million online and mobile consumers each day using a variety of innovative digital marketing products. To advertise, or for more information, visit: http://www.local.com/ or http://www.localcorporation.com.

Local Corporation is a registered trade name of Local.com Corporation.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.

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