Kraft Foods And SodaStream Expand Co-Branded Flavors With Kool-Aid™
NORTHFIELD, Ill. and AIRPORT CITY, Israel, July 18, 2012 /PRNewswire/ -- Kraft Foods, Inc. (NASDAQ: KFT) and SodaStream International, Ltd. (NASDAQ: SODA) today announced the expansion of their strategic partnership for the manufacturing, marketing, distribution and sale of Kraft Foods beverage brands for use with the SodaStream soda making system. The initial Kool-Aid flavor choices will be Cherry, Grape and Tropical Punch. These complement the existing co-branded portfolio, which includes several varieties of Crystal Light , the leading powdered drink mix, and Country Time, the number-one U.S. lemonade brand. The terms of the deal were not disclosed.
"The Kool- Aid brand will be a great addition to the current lineup we've developed with SodaStream," stated Doug Weekes, Vice President, Beverages, Kraft Foods. "We're pleased with the early success of Crystal Light and Country Time and believe that adding Kool-Aid will attract even more people to enjoy our flavors with personally-made carbonation."
"I grew up drinking Kool- Aid and am excited to welcome such a popular drink to the SodaStream family," stated Daniel Birnbaum, CEO of SodaStream. "It truly delights me to have the opportunity to expand our partnership with Kraft Foods by delivering a sparkling version of this iconic brand to millions of Americans."
The companies plan to have the products available at retail during the fourth quarter of 2012.About Kraft FoodsKraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer , Philadelphia , Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate. About SodaStreamSodaStream manufactures beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 50,000 retail stores in 43 countries around the world. For more information on SodaStream, please visit the Company's website: www.sodastream.com. To download SodaStream's investor relations app, which offers access to SEC documents, press releases, videos, audiocasts and more, please visit http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 to download on your iPhone or https://play.google.com/store/apps/details?id=com.theirapp.soda for your Android mobile device.
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