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Cherokee Announces Appointment Of Apparel Industry Veteran Frank Tworecke To Board Of Directors

Cherokee Inc. (NASDAQ: CHKE), a global brand management company, is pleased to announce the appointment of Frank Tworecke to its Board of Directors. Mr. Tworecke replaces Dave Mullen, a member of Cherokee’s Board of Directors since 2000, who retired from Cherokee’s Board of Directors effective as of July 17, 2012.

“We would like to thank Dave Mullen for his nearly 12 years of valuable service on the Cherokee Group Board of Directors. Dave counseled us through the transition of senior management and helped position the Company for the future,” said Cherokee Group Chairman Jess Ravich.

Commenting on Mr. Tworecke’s background, Ravich stated, “Frank holds nearly four decades of senior level retail and apparel management experience with world-class companies. His strong apparel and marketing background, combined with his proven ability to drive strategic initiatives for leading retail organizations will be an invaluable asset to the Board.”

“The Cherokee Group has an enormous opportunity to expand its direct-to-retail business model as it continues to broaden its global reach,” said Frank Tworecke. “I am excited to be joining Cherokee’s Board of Directors at such an important time for the Company, and I look forward to working alongside management and my fellow board members to continue to maximize shareholder value.”

Mr. Tworecke served as Group President of Sportswear for the Warnaco Group, a leading global apparel company, from 2004 until June 2012. Prior to Warnaco, Mr. Tworecke served as President and Chief Operating Officer at Bon-Ton Stores from 1999-2004; President and Chief Operating Officer at Jos. A Bank from 1996-1999; and President of the Merry-Go-Round Division of Merry-Go-Round Enterprises from 1994-1995. Mr. Tworecke’s tenure in the apparel industry also entails various executive and merchandising roles with Lazarus Federated Department Stores, Oxford Blue Sweater and Lord & Taylor, among others.

Mr. Tworecke currently serves on the Board of Directors of Grafton-Fraser, a leading Canadian retailer of men’s apparel, as well as the Cornell University’s Business School Board of Advisors. Mr. Tworecke earned his undergraduate degree from Cornell University and his MBA from Syracuse University.

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