This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

AppSense: We Could Be The Next VMware

Based in the U.K., with a U.S. headquarters in downtown Manhattan, AppSense has racked up more than 3,000 customers worldwide since its founding in 1999, including 18 of the top 20 banks.

With its customer list expanding, AppSense has also grown its total workforce from 180 to 450 employees in the last two and a half years. A third of these employees are in the U.S., which now makes up half of the company's business.

"We're just about to move into Latin America and into Canada," noted Antill, adding that the firm is also expanding its presence in areas such as Scandinavia and Eastern Europe.

AppSense is also racking up an impresssive list of partners, which includes HP (HPQ), IBM (IBM), Cisco (CSCO) and Microsoft, along with VMware and Citrix.

"We work within the ecosystem of VMware, or Citrix and Microsoft," explained Antill. "We've worked with them for years - we sit on top of their stack."

With the tech IPO market getting back into gear after a brief Facebook (FB - Get Report)-induced hiatus, TheStreet asked Antill whether AppSense will take eventually take the public plunge.

"Raising money on the capital markets is one option," he replied, but noted that AppSense hasn't "ruled anything out or anything in."

"We will look at all options to enable us to continue to grow, to make ourselves more relevant, and to build out our proposition," he added. "It's important to us that we continue to look at making further acquisitions."

Earlier this year, for example, AppSense acquired RAPsphere, which develops mobile information management solutions, for an undisclosed fee.

451 Research analyst Chalmers would not rule out the possibility of AppSense becoming a public company one day.

"If they execute, they can have a crack at an IPO," she said, but warns that AppSense is in a competitive market. "Citrix and VMware have some products in this space," she added, noting that desktop management specialist Res Software is another rival.

AppSense's technology is "really interesting and well-engineered," according to Dan Kusnetzky, founder of technology research and consulting firm Kusnetzky Group. The analyst, however, warns that the startup has a marketing challenge on its hands.

Virtual Computer, which is now part of Citrix, and Moka 5, seem "vaguely similar" to AppSense, he said, but noted the products' technical underpinnings are different.

" AppSense's challenge is making what they're doing distinguishable from what the others are doing," he told TheStreet. "And proving that what they're doing is better, cheaper, faster, smarter."

--Written by Nathalie Pierrepont and James Rogers in New York.

>Contact by Email.

>To submit a news tip, send an email to:

Check out our new tech blog, Tech Trends. Follow TheStreet Tech on your wireless devices.

2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
CTXS $63.67 -0.01%
FB $79.75 0.99%
GS $191.79 1.05%
VMW $86.59 1.79%
AAPL $129.09 0.49%


DOW 18,288.63 +155.93 0.86%
S&P 500 2,117.39 +12.89 0.61%
NASDAQ 5,008.0960 +44.5690 0.90%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs