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UniFirst Named To Top 50 By Apparel Magazine

WILMINGTON, Mass., July 17, 2012 /PRNewswire/ -- Apparel magazine, a leading international resource for the global apparel industry, has ranked UniFirst as one of America's Top 50 apparel companies for 2012.  UniFirst supplies workwear and uniform rental services throughout the U.S. and Canada.

(Photo: http://photos.prnewswire.com/prnh/20120717/NE41417 )

Ranking at #16, UniFirst is joined on the list by popular clothing brands such as Nike (#7), Urban Outfitters (#13), Under Armour (#19), Gap (#26), American Eagle Outfitters (#33), and Levi Strauss (#45). Among uniform rental companies that made the cut, UniFirst ranked #1.  

"We make our work clothing comfortable and durable," says President and CEO Ronald Croatti. He points out that the company's UniWeave®, SofTwill®, UniWear®, and Armorex FR® workwear brands feature such extra details as roomier cuts, premium lined collars, and non-roll waistbands. "We focus our research and development on ways to make clothing that offers superior comfort for working men and women," Croatti says.

Croatti said providing well designed products along with dedicated customer service helped www.unifirst.com achieve the Apparel ranking. "Our core business model is that of a service company," explains Croatti. "That means we have an ongoing relationship with our wearers because we're servicing their work uniform needs every week by laundering, pressing, and — if necessary — mending or replacing their uniforms to ensure they always present a professional image. We're in a unique situation because we have a  'field research lab' in the form of immediate and ongoing feedback from more than 1.5 million wearers, allowing us to continually build the best features and services into our products and delivery systems."

The recognition by Apparel is one of many on a growing list. UniFirst has been named to Forbes magazine's "Platinum 400," Boston Business Journal's " Massachusetts' Top 150 Companies," and has been featured on the CBS series "Undercover Boss."

For more on UniFirst or Apparel Magazine, visit their respective websites: www. unifirst.com, www.apparel.edgl.com.

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