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NEW YORK ( TheStreet) -- For at least the last six years, it has been cool to hate on Yahoo!
From the board of buffoons, to the turnstile of CEOs, the F-bombs of a sacked CEO, to the peanut butter manifesto, there has been endless fodder for funny tweets and blog posts.
I'll never forget going in to meet a group of portfolio managers at one asset management firm last year discussing the case for buying Yahoo!
"I can't get excited about Yahoo!," said one guy. "I don't use it anymore. Do you guys?," and he looked at his colleagues for confirmation.
He hasn't been alone. If you back out the value of Yahoo!'s cash and stakes in
Yahoo! Japan and
Alibaba -- fully-taxed and at conservative valuations -- Yahoo!'s core business, despite being the second-largest site after
Facebook(FB) in terms of monthly users and larger than Facebook in revenues last year, is worth at most $4 billion.
When I started to make the case for owning Yahoo!, I would hear "How can you own it with that board?" or "How can you own it with Yang?"
Well, things have really changed in Sunnyvale and Marissa Mayer's hiring as CEO is just the latest proof point of that.
The board -- including Jerry Yang -- is now completely reformulated as of this Spring. The old bozos like Roy Bostock are history.
Jerry Yang, himself, now has left the company and the board.
They have a CEO seen by many as a key cog in
Google's(GOOG - Get Report) success over the past decade. Most people, including me, if you'd asked them last Friday would have said there was no way that Yahoo! would be able to woo Mayer away to Yahoo!
One of the most popular topics of snickering about Yahoo! in the past has been its constant talent drain. With Mayer now in place as CEO, can you ever imagine having this kind of worry again at Yahoo! -- at least for the next three years?
Yahoo! is suddenly cool again. Getting talent won't be a problem.