The following sets forth certain additional information with respect to each of the hotels in the Acquisition Portfolio.
Hilton Boston Downtown
The Hilton Boston Downtown ("Hilton Boston") is a 362-room full-service hotel located in the Financial District of downtown
with over 10,000 square feet of meeting space. The Hilton Boston is the only full-service Hilton in downtown
and leverages the Hilton distribution system. The Hilton Boston is well located for business transient customers with its urban location and numerous demand generators. The Hilton Boston's location is proximate to the waterfront and Faneuil Hall (one block) and the BCEC convention center (1.1 miles). The historic Art Deco building was converted to a hotel in 1999 after undergoing a major renovation. The hotel has recently outsourced its food & beverage operations which the Company expects to enhance profit margins at the hotel. The Company plans to invest approximately $6.0 million in capital improvements over the next two years in order to reposition the hotel to capture higher rated business transient demand. The Company is also exploring adding guestrooms through the conversion of underutilized meeting space, subdividing a number of the 66 two-room suites into guestrooms. The Company plans to implement a new asset management plan to change the marketing strategy of the hotel in order to improve revenue generation and market share. Finally, the hotel should benefit from zero additions to projected new hotel supply in the
central business district in 2012 and less than 1% in 2013.
Westin Washington, D.C. City Center
City Center is a 406-room full-service hotel located in downtown
with over 12,000 square feet of meeting space. The hotel converted to the Westin brand in 2006 after undergoing a major renovation. The hotel is centrally located to appeal to business and leisure guests visiting the K Street business corridor, White House,
Convention Center, National Mall and U.S. Capitol. The Company plans to invest approximately
in capital improvements over the next two years to renovate the hotel with an expectation of increasing average daily rate and market penetration for all customer segments. The Company is exploring adding additional guestrooms by subdividing the underutilized presidential suite. There are several asset management initiatives that the Company plans to implement, including reprogramming the food & beverage operations to improve profitability and changing the marketing strategy in an effort to capture additional market share. The hotel is expected to benefit from the presidential inauguration next year as well as the backdrop of no additions to projected new hotel supply in 2012 and only 312 new hotel rooms expected in 2013.
The Hilton Burlington is a 258-room full-service hotel located in downtown
. The Company believes that the hotel, with almost 16,000 square feet of meeting space, provides the best group experience in
and is attractive to state and regional association groups year round. The hotel's location near Lake Champlain makes it the premier location for
's summertime destination activities and festivals. The Company believes the hotel's proximity to the
University of Vermont
, a significant demand generator, could be a catalyst for incremental business. The Company plans to invest approximately
in capital improvements over the next two years to renovate the hotel with an expectation of increasing both group and leisure rates. The Company plans to implement a number of asset management initiatives at the hotel including a potential meeting space expansion with views of Lake Champlain. In addition, the Company plans to employ a new revenue management strategy that will focus the local sales team on exploiting previously underpenetrated demand generators.
Westin San Diego
The Westin San Diego is a 436-room full-service hotel located in downtown
featuring over 19,000 square feet of meeting space. The hotel is part of a premier
mixed-use facility and was converted to the Westin brand in 2007. The hotel is within walking distance of several major group and leisure demand generators, including the
Convention Center, Seaport Village, Little Italy, the Gaslamp Quarter and is across the street from the new Federal Courthouse (expected to open in late 2012). The Company plans to invest approximately
in capital improvements over the next two years to renovate the hotel with an expectation of increasing market penetration, mostly through expected increases in average daily rate. The renovations will focus on the guestrooms and in the lobby area where there is an opportunity to design an enhanced arrival experience and capture greater revenue opportunities. There are a number of asset management strategies that the Company plans to employ at the hotel, including a more focused marketing approach to increase both transient and group market share. Moreover, the Company believes the new Federal Courthouse (opening late 2012) provides a unique opportunity to reconfigure a portion of the existing meeting space into a tailored "legal center" venue that will be able to capture law firm business not currently at the hotel. The Company believes the hotel will also benefit from no expected new hotel supply in the downtown submarket over the next two years.
About the Company
DiamondRock Hospitality Company is a self-advised real estate investment trust (REIT) that is an owner of premium hotel properties. With the completion of the Portfolio Acquisition, the Company owns 27 premium hotels with approximately 11,900 rooms, holds one senior mortgage loan secured by an additional hotel, and has the right to acquire, upon completion, a hotel under development in New York City. The Company's hotels are generally operated under globally recognized brands such as Hilton, Marriott, and Westin.