"Women probably remember having a 1st talk that explained their changing bodies as they were approaching puberty," said Dunphey. "Kimberly-Clark and the Poise brand want to encourage women to have the 2nd talk as they approach menopause, to begin and normalize the conversation about this life stage. By joining the conversation, women will gain more menopause knowledge, support and solutions."The integrated program will include an online destination for women at www.The2ndTalk.com that shares menopause knowledge, support and solutions, as well as television, print and online advertising, media and expert partnerships, public relations and in-store support.
Kimberly-Clark Launches First-of-Its-Kind Poise Feminine Wellness Line
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