As part of the ongoing campaign to raise awareness of the whooping cough epidemic and how people can protect themselves and others, Clear Channel is leveraging the power of digital billboards to help the Washington State Department of Health. Working to extend the department’s current advertising campaign, Clear Channel Outdoor donated the company’s 10 digital billboards in southern King, Pierce and Snohomish Counties to the effort in hopes more teens and adults will see the message and get the Tdap booster to protect young children from whooping cough.
Clear Channel Outdoor Leveraging Power of Digital Billboards to Help the State Department of Health Reach People about Whooping Cough Epidemic (Photo: Business Wire)
Washington State is in the middle of a whooping cough epidemic. There are more than 2,800 cases of whooping cough currently reported in the state, the most in three decades. Whooping cough, or pertussis, is a highly infectious respiratory disease that causes violent and rapid coughing fits. These fits can last for weeks, and cause serious complications, especially to young children.
The department launched the statewide campaign in June to spread the word that teens and adults need the vaccine to protect young children from the disease. The effort with Clear Channel Outdoor is one element of this campaign, broadcasting the message on 43 billboards and transit signs geographically targeted to reach the counties most affected by the whooping cough epidemic. This includes the digital billboards in southern King, Pierce and Snohomish Counties. Digital boards are a great solution, especially in times of crisis, because messages can be disseminated quickly. Not only that, but digital boards can be updated easily when there’s new information.