This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Youku Feeds Olympic Fever With Hit Micro-Movie Series

"For Yili, the Olympics are about more than just the competition between athletes," said Li Dan, executive director of corporate marketing at Yili. "They're a reminder of how important health and nutrition are for everyone, whether they're on the racing track in London or on a basketball court in Beijing. Yili's mission is to help our customers lead happy, healthy lives, and with 'Ordinary Olympians' we're proud and privileged to be highlighting people doing exactly that."

Youku accepted original viewer uploads until June 30, after which it reviewed the user-contributed videos and selected representative viewers as subjects for a second line of micro-movies telling their stories. The final episode of "Ordinary Olympians," will air later this July. The subjects of the micro-movies will be featured as in print ads on 300 London double-decker buses during the Games.

About Youku

Youku Inc. is China's leading Internet television company. Our Internet television platform enables users to search, view and share high-quality video content quickly and easily across multiple devices. Youku, which stands for "what's best and what's cool" in Chinese, is the most recognized online video brand in China. Youku's American depositary shares, each representing 18 of our Class A ordinary shares, are traded on NYSE under the symbol "YOKU."

For more information, please contact:

Media Relations: Jean ShaoDirector, International CommunicationsYouku Inc.Tel: +86-10-5885-1881 x7128Email: shaodan@youku.com

Investor Relations: Ryan CheungCorporate Finance DirectorYouku Inc.Tel: +86-10-5885-1881 x6090Email: ryan.cheung@youku.com



 

SOURCE Youku Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,037.97 -42.17 -0.23%
S&P 500 2,108.92 -8.77 -0.41%
NASDAQ 5,060.2460 -31.8390 -0.63%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs