"For Yili, the Olympics are about more than just the competition between athletes," said Li Dan, executive director of corporate marketing at Yili. "They're a reminder of how important health and nutrition are for everyone, whether they're on the racing track in London or on a basketball court in Beijing. Yili's mission is to help our customers lead happy, healthy lives, and with 'Ordinary Olympians' we're proud and privileged to be highlighting people doing exactly that."
Youku accepted original viewer uploads until June 30, after which it reviewed the user-contributed videos and selected representative viewers as subjects for a second line of micro-movies telling their stories. The final episode of "Ordinary Olympians," will air later this July. The subjects of the micro-movies will be featured as in print ads on 300 London double-decker buses during the Games.
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SOURCE Youku Inc.