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Youku Feeds Olympic Fever With Hit Micro-Movie Series

"For Yili, the Olympics are about more than just the competition between athletes," said Li Dan, executive director of corporate marketing at Yili. "They're a reminder of how important health and nutrition are for everyone, whether they're on the racing track in London or on a basketball court in Beijing. Yili's mission is to help our customers lead happy, healthy lives, and with 'Ordinary Olympians' we're proud and privileged to be highlighting people doing exactly that."

Youku accepted original viewer uploads until June 30, after which it reviewed the user-contributed videos and selected representative viewers as subjects for a second line of micro-movies telling their stories. The final episode of "Ordinary Olympians," will air later this July. The subjects of the micro-movies will be featured as in print ads on 300 London double-decker buses during the Games.

About Youku

Youku Inc. is China's leading Internet television company. Our Internet television platform enables users to search, view and share high-quality video content quickly and easily across multiple devices. Youku, which stands for "what's best and what's cool" in Chinese, is the most recognized online video brand in China. Youku's American depositary shares, each representing 18 of our Class A ordinary shares, are traded on NYSE under the symbol "YOKU."

For more information, please contact:

Media Relations: Jean ShaoDirector, International CommunicationsYouku Inc.Tel: +86-10-5885-1881 x7128Email: shaodan@youku.com

Investor Relations: Ryan CheungCorporate Finance DirectorYouku Inc.Tel: +86-10-5885-1881 x6090Email: ryan.cheung@youku.com



 

SOURCE Youku Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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