July 16, 2012
Turkcell (NYSE:TKC, ISE: TCELL)
, the leading communications and technology company in
has announced the launch of its new own-branded T Series handset Turkcell MaxiPLUS
equipped with an NFC based Mobile Contactless Order feature, marking another global first from Turkcell.
Having sold half a million T series smartphones to date, Turkcell targets to both upgrade everybody to smartphones with Turkcell MaxiPLUS
, offering the maximum technology at the lowest price advantage, and to change its customers' telephone usage habits via smart applications developed by Turkcell that simplify their lives.
, with an NFC featured custom-made fridge magnet, and boxed within the handsets, enables users to experience a global first; shopping through the Mobile Order application. Once the user taps the fridge magnets with their device, the Mobile Order application is automatically opened up on the device, allowing them to order from all participating companies. Then, the merchant and products that wanted to be ordered, as well as the address details and payment option are selected to complete the transaction. The application is server based so all product details can be changed over-the-air in real time. The Turkcell MaxiPLUS
Mobile Assistant application can search, find, and answer questions such as invoice information, outstanding balance, weather conditions or the nearest pharmacy, while the Smart Response application enables the device to change settings and receiving a call without pushing any buttons, among other functions. Additionally, the device features the Turkcell TV application with more than 42 TV channels, as well as the Tunein radio application, which makes it possible to tune in to more than 50 thousands stations without any interference.
The device, equipped with the latest Android operating system (4.0 - Turkish) to enrich user experience, has a 3.5 inch sensitive touch screen with brighter and clearer screen scene, due to its embedded LCD IPS technology. Turkcell MaxiPLUS
, developed in cooperation with ZTE, ensures fast and easy use of all applications embedded on the device via its 800MHz Qualcomm processor. Moreover, the 1,400 milliamp battery used in the Turkcell MaxiPLUS
enables a standby duration 200 hours on 3G and 240 min of talking. Presenting an improved photo and video experience with its 5 megapixel automatic focused camera, Turkcell MaxiPLUS
comes with an internal NFC skill of 8GB memory space in total, including a 4GB internal memory, as well as a 4GB external memory card.
Turkcell customers, realizing an additional payment from TRY5 up to TRY26 along with their existing tariffs for 24 months, can own the new member of T series, Turkcell MaxiPLUS
. While prepaid (Hazır Kart) customers can have Turkcell MaxiPLUS
paying TRY24 for 24 months, MaxiPLUS
can be owned with a down payment of TRY549 in cash.
Turkcell Chief Consumer Business Officer
commented that "Since we launched our first own-branded handset with the vision to provide equal opportunities in mobile internet and aiming to make everybody a smartphone owner; we have sold approximately half a million T series devices. In fact, 90% of our customers took their first steps with a smartphone through our T series. Looking at the usage patterns, we see that users of the T series make full use of the capabilities their devices provide, show great interest in Turkcell's rich mobile internet and mobile application world and use the advantages of mobility to the max. This only goes to show how accurate our target is. And now we've turned a new page, moving one step further to this target with Turkcell MaxiPLUS
. Designed to deliver the best mobile internet and multimedia experience, Turkcell MaxiPLUS
will change telephone usage habits with smart applications developed by Turkish engineers to facilitate daily life. We call on everybody to make the move to the smartphone experience via Turkcell MaxiPLUS
with maximum features at minimum prices."