This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

New Research Finds Email Has Driven More Than Two Thirds Of Online Brazilians To Purchase

Stocks in this article: ET

A new study released today by global interactive marketing provider  ExactTarget (NYSE:ET) found that nearly two thirds of online Brazilian consumers have made a purchase after receiving an email marketing message.

Featured in ExactTarget’s  Digital Carnival research report, the survey of more than 1,400 Brazilian consumers is the latest in its  Subscribers Fans and Followers research series to explore consumer behavior across email, Twitter and Facebook.

With only 42 percent of all Brazilians online, the study found growing strength across interactive channels. Key findings of the study include:

  • Email
    • 91 percent of online Brazilian consumers subscribe to at least one email marketing program
    • 68 percent have made a purchase after receiving an email marketing message
    • 53 percent are more likely to buy from a company after subscribing to its email marketing
  • Facebook
    • 77 percent of online Brazilian consumers interact with brands on Facebook
    • 42 percent of consumers on Facebook (ages 25-44) have made a purchase after receiving a marketing message on Facebook
    • 41 percent use Facebook for work purposes
  • Twitter
    • 26 percent of online Brazilian consumers interact with brands on Twitter
    • 58 percent of Twitter users always read posts from their favorite companies
    • 53 percent are more likely to recommend a company to a friend after following them on Twitter

“Brazilian consumers’ social media adoption is among the highest we’ve seen,” said Tim Kopp, ExactTarget’s chief marketing officer. “With high engagement on social media and email driving a high volume of purchases, marketers have tremendous opportunity in Brazil to create interactive marketing experiences that reward consumers with relevant content across email, Twitter and Facebook.”

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs