RUTHERFORD, New Jersey, July 13, 2012 /PRNewswire/ --
NICE (NASDAQ: NICE) today announced that it will share insights into how to maximize the business value of inbound customer interactions at Marketing World 2012: A Frost & Sullivan Executive MindXchange. During the event, which will take place on July 16-18, 2012, at the Hyatt Regency Boston in Boston, NICE will facilitate an interactive session titled, "Navigating the Transition from Outbound to Inbound Marketing," and will also host a solutions showcase.
Hovav Lapidot, Director of Business Development, NICE Service-to-Sales, will lead the interactive session where he will address the challenges of bridging the gap between assisted customer service channels and marketing efforts, running effective cross-channel marketing campaigns, measuring results, and maximizing revenues from inbound interactions. The session will take place on the morning of July 17 at 10:40, immediately following the NICE solutions showcase at 10:10.
The discussion will focus on recognizing and acting upon real-time opportunities, which occur during each interaction, in order to deliver excellent customer service and secure customer loyalty. Participants will gain insight into effective inbound campaign strategies, including how to prepare for real-time customer interactions by collecting and analyzing cross-channel customer data. This information helps guide the agent-customer dialog as it unfolds, enabling centralized decisioning and recommendations for the next-best action."Every inbound call can be a sales opportunity," said Lapidot. "But in order to identify this opportunity and maximize revenues, organizations must arrive at the interaction fully prepared and be able to shape it as it happens. By leveraging insights into customer behavior and guiding agents in real time, businesses can transition from providing a service to making a compelling offer and ultimately increasing revenues." Representatives from NICE, which is a sponsor of Marketing World 2012, will also be available for one-on-one consultations at its booth.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV