NEW YORK ( TheStreet) -- Although it seems the market may continue to apply a relative discount to Starbucks (SBUX - Get Report), value investors should start taking a more aggressive approach on the shares and jump on them at any further signs of weakness because the stock may not remain discounted for much longer.To support this theory, I have started looking at other companies within the food and beverage industry -- namely McDonald's (MCD), Dunkin' Donuts (DNKN - Get Report) as well as Chipotle (CMG - Get Report). What I have found were pretty remarkable similarities along with some glaring contrasts in valuations.
What this tells me is the company is benefiting not only from an increase in foot traffic, but customers are also paying more per visit. The figure is a key metric because it excludes the impact of newly opened or closed stores. Also, a significant portion of its gains arrived from China as well as the Asia-Pacific region. The company considers that region to be one of its most critical in terms of expansion, even suggesting that, by 2014, China will become its second-largest market behind the U.S.