This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

LendingTree Names Fred Saunders As Senior Vice President, Marketing

CHARLOTTE, N.C., July 12, 2012 /PRNewswire/ -- Tree.com, Inc. (NASDAQ:TREE), has appointed Fred Saunders as Senior Vice President of Marketing for Tree.com and LendingTree, LLC. In this role, Mr. Saunders' primary focus will be reinvigorating the LendingTree brand through strategic brand, direct response and social marketing campaigns and expanding the brand's consumer voice beyond the mortgage vertical.

(Logo:  http://photos.prnewswire.com/prnh/20110518/MM04455LOGO )

Mr. Saunders brings 18 years of advertising and financial services experience to the role at Tree.com. Prior to joining the team, he has helped re-invigorate and steward several prominent financial services brands, including "Talk To Chuck" for Charles Schwab and most recently aided in the international launch of the Royal Bank of Canada brand.

"Fred brings a proven track record of improving, expanding and enhancing brands in the financial services sector, " says Doug Lebda, Tree.com Chairman and CEO. "While LendingTree continues to be the strongest online mortgage brand in the business, we've identified the need to re-energize the brand with consumers as the top online mortgage resource, as well as help shape the identity of our non-mortgage verticals.  We're looking for brand success to match the success we've seen on the performance marketing front."

"I am extremely excited to join this team. LendingTree is a remarkable brand, with powerful resonance for consumers.  There is enormous opportunity to re-engage consumers with the LendingTree brand, extend the brand's equity to our other verticals and explore other areas we can take it," said Fred Saunders.

About Tree.com, Inc.

Tree.com, Inc. (NASDAQ: TREE) is the parent of several brands and businesses that provide information, tools, advice, products and services for critical transactions in our customers' lives.  Our family of brands includes: LendingTree®, GetSmart®, DegreeTree®, LendingTreeAutos, DoneRight! ® and ServiceTree(SM). Together, these brands serve as an ally for consumers who are looking to comparison shop for loans, home services, education, auto and other services from multiple businesses and professionals who will compete for their business.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,826.30 -279.47 -1.54%
S&P 500 2,081.18 -23.81 -1.13%
NASDAQ 4,931.8150 -75.9760 -1.52%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs