July 12, 2012
/PRNewswire/ -- Tree.com, Inc. (NASDAQ:TREE), has appointed
as Senior Vice President of Marketing for Tree.com and LendingTree, LLC. In this role, Mr. Saunders' primary focus will be reinvigorating the LendingTree brand through strategic brand, direct response and social marketing campaigns and expanding the brand's consumer voice beyond the mortgage vertical.
Mr. Saunders brings 18 years of advertising and financial services experience to the role at Tree.com. Prior to joining the team, he has helped re-invigorate and steward several prominent financial services brands, including "Talk To Chuck" for
and most recently aided in the international launch of the Royal Bank of Canada brand.
"Fred brings a proven track record of improving, expanding and enhancing brands in the financial services sector, " says
, Tree.com Chairman and CEO. "While LendingTree continues to be the strongest online mortgage brand in the business, we've identified the need to re-energize the brand with consumers as the top online mortgage resource, as well as help shape the identity of our non-mortgage verticals. We're looking for brand success to match the success we've seen on the performance marketing front."
"I am extremely excited to join this team. LendingTree is a remarkable brand, with powerful resonance for consumers. There is enormous opportunity to re-engage consumers with the LendingTree brand, extend the brand's equity to our other verticals and explore other areas we can take it," said
About Tree.com, Inc.
Tree.com, Inc. (NASDAQ: TREE) is the parent of several brands and businesses that provide information, tools, advice, products and services for critical transactions in our customers' lives. Our family of brands includes: LendingTree®, GetSmart®, DegreeTree®, LendingTreeAutos, DoneRight! ® and ServiceTree(SM). Together, these brands serve as an ally for consumers who are looking to comparison shop for loans, home services, education, auto and other services from multiple businesses and professionals who will compete for their business.