Herbalife Ltd. (NYSE: HLF) announced today that Future Fortified, a public awareness campaign to improve access to good nutrition for millions of women and children around the world, will be the official charitable partner of the 2012 Herbalife World Football Challenge. Between July 18 and August 11, Future Fortified will join the soccer exhibition tournament to bring together the world’s premier soccer clubs, players and fans with the goal to raise $65,000 to provide children in Kenya with the essential nutrients needed for good health and development.
“We are thrilled to have Future Fortified chosen as the official charitable partner of the Herbalife World Football Challenge,” stated Marc Van Ameringen, executive director of the Global Alliance for Improved Nutrition (GAIN), which launched the Future Fortified campaign in 2011. “This partnership provides a unique opportunity to utilize soccer, the world’s most popular sport, to address malnutrition, the world’s largest global health issue.”
In order to raise awareness of global nutrition throughout the tournament, Herbalife will contribute $1 to the Future Fortified campaign for every tweet from a fan, player and team using the hashtag #WFCfortified, up to $65,000. The program will run from July 18 through August 11. In addition, individuals who donate to the Future Fortified campaign will automatically be entered to win two free VIP tickets to a Herbalife World Football Challenge match in their region. Complete details are available at www.FutureFortified.org.
A global nutrition leader and the title sponsor of the event, Herbalife helped kick-off the Future Fortified campaign with an initial commitment of 20 million home nutrition packets, small packets filled with vitamins and minerals that mothers can sprinkle onto the foods they prepare at home for their children. Herbalife made this initial contribution jointly with DSM, a leading producer of vitamins and nutritional ingredients, in response to ongoing food insecurity and drought in eastern Africa, including Kenya.