This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

McDonald's Reveals 'Special Sauce,' Shows Marketing Savvy: Opinion

NEW YORK ( TheStreet) -- As a father of three small children, I cannot drive anywhere without being asked to pull into a McDonald's (MCD - Get Report). Remarkably, this happens even after we've just eaten dinner at home.

It's gotten to the point where whenever I know that I am approaching the Golden Arches, I have to preemptively say to them, "Don't even ask." But where's the fun in that? Plus, it's hypocritical of me, because when I was their age, I did the exact same thing.

This has been McDonald's brilliance over the decades. I would say that it has been able to capture the imagination of children in a way that only one other company -- Walt Disney (DIS) -- has.

McDonald's following among children also seems as powerful as the cultish following that Apple (AAPL) enjoys with grown-ups.

It might sound hyperbolic, but it can be argued that no other brand has been more innovative and had a greater impact on our culture than McDonald's. The company's restaurants have been the saving grace for families that are constantly on the go.

It has even become the preferred "junk food" of athletes. If you don't believe me, just ask Michael Jordan, Larry Bird and, more recently, Kobe Bryant, Dwight Howard and LeBron James. All have appeared in McDonald's advertisements, and in the famous "The Showdown" television advertisement, Bird and Jordan have a shooting contest over a Big Mac.

But it's not just about junk food. When you pull into a McDonald's today, you likely will find more healthy items on its menu than you may have in your own refrigerator. So it gives me pause to even put it in the "junk food" category.

Kiss the Chef

One of the things that has always generated curiosity and conversation has been the "special sauce" on McDonald's Big Macs. Remember singing that jingle two all-beef patties, special sauce, lettuce, cheese, pickles, onion, on a sesame seed bun?
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
MCD $129.28 -0.04%
AAPL $93.24 -0.41%
FB $117.80 -0.22%
GOOG $701.26 0.80%
TSLA $211.53 -4.96%


Chart of I:DJI
DOW 17,660.71 +9.45 0.05%
S&P 500 2,050.63 -0.49 -0.02%
NASDAQ 4,717.0940 -8.5450 -0.18%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs