Automotive Manufacturer Morgan Motor Company Uses Autodesk Visualization Software To Help Accelerate Time To Market For New Car Models Including Its Recent 3-Wheeler Model. (Photo: Business Wire)

Morgan Motor Company, has become the latest automotive manufacturer to use Autodesk visualisation software to help accelerate time to market for new car models. Autodesk software helped Morgan to go from sketches of its new 3-Wheeler model to first production in just five months and to meet early deadlines for marketing material before the car was actually produced. As a result of the 3-Wheeler’s success, Morgan is bucking current economic trends and “selling more cars than ever,” according to senior designer, Jon Wells.

Automotive manufacturer Morgan Motor Company uses Autodesk visualization software to help accelerate time to market for new car models including its recent 3-Wheeler model. (Photo: Business Wire)

The British sports car manufacturer, famous for its iconic designs which combine modern technology with classic styling, is using Autodesk Alias, Autodesk Showcase and Autodesk 3ds Max software from AutoCAD Design Suite Ultimate to, “apply speed, accuracy and efficiency to traditional design and manufacturing processes,” says Wells.

Before Autodesk products were introduced, 2D sketches were interpreted by eye into panel-beaten aluminum bodies; a time consuming process requiring high skill, while providing little margin for in-process evolution. Now Autodesk Alias software helps to rapidly transform concept ideas into 3D digital prototypes and then into actual concept cars. Visualised using Autodesk Showcase and Autodesk 3ds Max software, designs can be evaluated and refined until the design is well-established. The surface data is then 5-axis machined directly from the Alias data. Once painted and scanned, this model enables further evaluation and adjustment to be made in Alias software.

“The skills and charm of traditional coach building are not lost at this point,” explains Wells. The Autodesk Alias model is then chopped into cross sections and an accurate 3D wooden buck produced. Skilled panel beaters accurately replicate the surfaces in sheet metal and then paint and lower the body over one of the existing platforms. “The concept car is born and ready to be exhibited worldwide,” he adds.

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