Inuvo®, Inc. (NYSE MKT: INUV), an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites, announced today the initial rollout of an additional display ad unit on the alOt homepage. The new ad unit was launched in response to advertiser demand for the Company's high click-through rate display advertisements.
The addition of the new display ad unit replaces the prior single display ad unit on the alOt homepage with dual side by side display ad units and has initially delivered revenue growth of over 26% when comparing the first 14-days since rollout to the prior 14 day period.
“The addition of a second display ad unit on our alOt homepage has thus far been a resounding success,” stated Peter Corrao, President and Chief Executive Officer of Inuvo, Inc. “The ability to tailor advertisements to individual users has been enhanced in this new model by providing them with an additional advertisement, and has resulted in increased revenue and click-throughs. This enhanced revenue stream should benefit our high margin partner programs line of business. We look forward to translating these gains directly into our bottom line.”
The alOt homepage is located at http://www.alothome.com.About Inuvo, Inc. Inuvo®, Inc. (NYSE MKT: INUV), is an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites. To learn more about Inuvo, please visit www.inuvo.com. Forward-looking Statements This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to: the strategy, markets, synergies, costs, efficiencies, and other anticipated financial impacts of the proposed transaction; the combined company’s plans, objectives, expectations, intentions with respect to future operations, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Additional key risks are described in the filings made by Inuvo with the U.S. Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2011 and most recent Form 10-Q.