Frito-Lay And Activision Raise The Stakes In Gaming Promotion Syncing Frito-Lay Multipack Snacks And Skylanders Spyro's Adventure® Video Game

PLANO, Texas, July 12, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., today announced the next phase in a series of promotions uniting America's favorite snack brands with one of the fastest-growing gaming properties in the world, Skylanders Spyro's Adventure.  Fans aged 13+ now can get a free Skylanders Sidekick™ figure, exclusively available via mail, with the purchase of specially marked Frito-Lay Multipack Classic Mix or Multipack Flavor Mix variety packs (a $2.00 shipping and handling fee per figure applies). This promotion starts July 8, 2012,  and extends through Nov. 2, 2012 -- with specially marked variety packs available for purchase at participating retail stores nationwide, while supplies last.

Popular with parents on the go, Frito-Lay variety packs contain some of the company's most popular snacks in convenient 1-oz servings: Lay's potato chips, SunChips multigrain snacks, Doritos tortilla chips, Cheetos cheese flavored snacks and Fritos corn chips. As part of the promotion, specially marked Frito-Lay Multipacks include a card insert, redeemable for one of four new exclusive Skylanders Sidekick character figures. To claim their Sidekick, fans rank their preference for each figurine using the card insert and redeem it by mail, as limited quantities of each sidekick figure are available. Consumers are encouraged to check out specially marked Frito-Lay Classic Mix and Flavor Mix variety packs for details.

Skylanders Spyro's Adventure is a first-of-its-kind cross-platform gaming experience that allows players to bring their action figures to life through battles, puzzles and treasure hunts -- with a line of more than 30 characters to collect. The characters remember their previous in-game experiences, traveling seamlessly between physical locations and across platforms including Nintendo Wii™, Xbox 360™ and PlayStation®3 and even on Macs and PCs.  The game is rated E10+ by the Entertainment Software Rating Board (ESRB).  Skylanders Sidekicks figures are the latest addition to this gaming experience, and when activated during playtime, come to life and follow around other main characters – becoming their sidekicks.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. (wholly owned subsidiary of Activision Blizzard; Nasdaq: ATVI) is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

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