Alliance Data's LoyaltyOne Business Announces Dotz Program Expansion Into Brazil's Fifth-Largest Metropolitan Area

DALLAS, July 12,  2012 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced that CBSM - Companhia Brasileira De Servicos De Marketing ("Dotz"), operator of Brazil's dotz loyalty program ( www.dotz.com.br), in which LoyaltyOne holds a sizeable equity stake, has expanded its successful coalition loyalty program into Fortaleza.

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Fortaleza is Brazil's fifth-largest metropolitan area and includes 24 cities with a total population of 3.6 million, in which the city of Fortaleza has the largest population, with 2.3 million people. The area has one of the highest demographic densities in the country.

With the expansion of dotz into Fortaleza, the program now has a foothold in four significant Brazilian markets - Belo Horizonte, Brasilia, Sao Paulo State Interior and Fortaleza – with a combined population of more than 15 million people.

As part of the expansion into Fortaleza, Dotz announced that it signed Super Mercadinhos Sao Luiz, a new grocery partner with 12 locations in Fortaleza.

Existing pillar loyalty program partners including Banco do Brasil, Ale, one of Brazil's largest national gasoline station chains, and Pague Menos,  a leading national Brazilian drug store chain with approximately 500 locations, are also included in the expansion into Fortaleza, dotz's fourth region. Already, 12 program partners with a total of 232 locations throughout the Fortaleza metropolitan area have begun issuing dotz (points).  

"Membership growth in the program's existing regions as well this expansion into Fortaleza, continues to generate program momentum at an accelerated pace," said Bryan Pearson, president of LoyaltyOne. "As we near 3 million member enrollments to date, we are confident and well positioned to reach our goal of establishing 4 million total memberships in six operating regions by the end of 2012."

"Our growth into four markets in a brief period of time continues to validate strong interest and participation of both partners and members in the dotz  loyalty program," said Roberto Chade, president of Dotz. "As we continue to explore our reach into new heavy density regions with strong consumer retail environments, our focus is to sign and expand new and existing retail and service partners, and open up new partner categories that would increase dotz (points) issuance."

The Coalition Loyalty Model; Geographic Market Opportunity

The dotz program is similar to the Canadian AIR MILES® Reward Program - consumers can join online or at multiple participating sponsor locations to collect points on their dotz collector cards. Consumers accumulate dotz points through everyday shopping, which can be redeemed for rewards.

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