Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, continues to change the way America brews coffee through its compelling proposition for grocery customers – a winning combination of the strength of the single cup segment, and the strength of the Keurig ® brand and GMCR’s family of coffee and beverage brands.
SINGLE CUP BREWING DRIVING COFFEE CATEGORY GROWTHIn the grocery channel, the single cup segment continues to be the primary growth driver of the coffee category, as well as with the tea and hot cocoa categories. Single cup coffee grew 85.3 percent over the same year ago period, representing 12.8 percent of coffee category sales, while the coffee category grew 3.4 percent, according to SymphonyIRI Group, Inc. data (IRI) (Total U.S. Food Stores, latest 12 weeks ending June 10, 2012). The single cup sub-category, including all beverages, was the second fastest growing sub-category overall in dollar sales within total U.S. grocery.
The single cup sub-category currently totals $158 million, up 105 percent over the same period last year, according to IRI (Total U.S. Food Stores, latest 12 weeks ending June 10, 2012). Within this category, Keurig Brewed ® K-Cup ® packs from GMCR’s portfolio of owned and licensed brands sold through the grocery channel are the clear leader over other single cup beverage packs.
“As a leader in single cup, we are thrilled that consumers are driving this growth for our grocery customers,” said Don Barberio, Vice President, In Home Sales for GMCR’s Specialty Coffee business unit. “The strength of our brands, combined with the overall convenience and value proposition of the Keurig ® single cup brewing system, allows us to create a powerful offering for the grocery channel.”“We’ve worked with some of the most prominent brands in the world, and we’ve never witnessed a growth path like GMCR’s in our history,” said Chip O’Hare, Chairman & CEO of Johnson O’Hare, GMCR’s grocery broker and partner in the Northeast since 2007. “GMCR is a pioneer, and consumer purchases reflect that convenience and quality win.”