INVEST Financial Corporation ® (INVEST ®), today announced the launch of the company’s Facebook and LinkedIn pages, providing representatives a new platform for information on best practices, product announcements and industry news. The social media pages will allow for increased communication with INVEST’s existing representatives, as well as allowing prospective advisers to learn about and interact with INVEST.
“INVEST is dedicated to continually advancing the services, tools and resources available for our reps, and the launch of our social media presence is an extension of this commitment,” said Steve Dowden, president & CEO of INVEST. “We understand the unique needs of each financial institution and independent representative we work with, and our robust technology capabilities and practice management platforms help to ensure that they can deliver the best level of service to their clients.”
INVEST’s announcement comes less than a year after National Planning Holdings, Inc. ® (NPH ®), one of the nation's largest independent broker-dealer networks and INVEST’s holding company, announced that it would allow its more than 3,600 representatives to leverage the interactive social networks of LinkedIn, Facebook and Twitter to communicate with clients and establish innovative business development programs. NPH currently uses Erado, a social media archiving system, to ensure that representatives are able to adhere to industry standards regarding communications and regulatory compliance. INVEST will work with Erado to monitor, track and archive the social media activity in its new pages for compliance purposes.
“NPH has a history of technology innovation and remains committed to helping our representatives utilize the latest resources available to build their businesses,” said Jim Livingston, president and chief executive officer of NPH. “As the number of reps using social media increases, it’s important that we follow suit with a comprehensive social media program that encourages communication among our home office and our advisers.”