July 11, 2012
Global strategic branding firm
today announced the appointment of
to global strategy director. Meyer brings more than 20 years of brand strategy, account management and marketing experience to the firm.
Meyer joins from Landor Associates, where he spent the past 17 years in a variety of strategy and leadership roles, including most recently global chief strategy officer. In this position, he was responsible for leading the firm's global strategy teams in the Americas,
. Meyer led many successful client engagements during his tenure at Landor including Disney, DreamWorks, Lucent, FedEx, Yahoo! Barclays Bank, Procter & Gamble and Wolfgang Puck.
"We chose Russ as global strategy director not just for all the usual reasons, but because of his appreciation for and ability to drive simplicity into the work," said
co-CEO and chief strategy officer at Siegel+Gale. "I look forward to working with Russ as he taps his strategic, creative and management skills to help our teams deliver outstanding solutions to our growing roster of global clients."
A frequent commentator on brand strategy and business, Meyer has been quoted in
, and has appeared on CBS's
. Meyer is also guest blogger for
magazine as an expert on brands and sustainability.
"I'm an admirer of the 'Simple is Smart' ethos that Siegel+Gale brings to every strategy, story and experience that it develops for its clients," said
), global strategy director at Siegel+Gale. "I'm looking forward to working with the extraordinarily talented and energetic researchers, strategists and designers who have earned Siegel+Gale a reputation as the leading brand consultancy."
Meyer is a Phi Beta Kappa graduate of the
University of Minnesota
and holds a master of fine arts in design from
. He also graduated with honors from the Kellogg School of Management in
, with a master's degree in management.
) is a global strategic branding and experience firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart
as its operating philosophy, Siegel+Gale delivers powerful services in brand development, simplification, research and digital strategy.Since its founding by branding pioneer
in 1969, Siegel+Gale has helped drive business results for leading corporations, nonprofits and government organizations worldwide. Siegel+Gale has offices in
and strategic partnerships around the world.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (
), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (
) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
CooperKatz for Siegel+Gale Direct: 917-595-3042