BP (BP - Get Report)
This has to be a better sponsorship outing for BP than its 2010 World Cup spin. That summer, BP had to spend its time in South Africa hiding behind its Castrol brand as millions of gallons of its fuel spewed into the Gulf of Mexico. There's some real estate between the company and the Deepwater Horizon disaster, but apparently not enough for it to mention oil in Olympic ads featuring athletes sprinting through the company's pitch about reducing its carbon footprint and using "energy grasses." There will be gymnastics floor routines that don't feature as many awkward contortions as BP makes in its ad.