NEW YORK ( MainStreet) -- Companies don't care if you watch the 2012 London Olympics this summer: They're going to market them to you all the same.
The Olympics aren't cheap. Early estimates put the cost of this summer's games in London between $15 billion and $18 billion. The security budget alone doubled to $900 million from $450 million since initial tallies were made. Those kinds of costs require partnerships with some of the biggest corporations the world has to offer and lots of cash from those businesses in exchange for their names and logos plastered all over the event.
This means lots of Olympic-themed commercials, lots of air time and lots of awkward parallels drawn between athletes and the products their images are pitching. We took a look at the London 2012 partner roster and found 10 companies whose commercials and images you won't be able to escape until the closing ceremonies:
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