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Discovery Communications Inc (DISCA): Today's Featured Media Loser

Discovery Communications (DISCA) pushed the Media industry lower today making it today's featured Media loser. The industry as a whole closed the day down 0.8%. By the end of trading, Discovery Communications fell $1.21 (-2.4%) to $50.25 on average volume. Throughout the day, 1.9 million shares of Discovery Communications exchanged hands as compared to its average daily volume of 1.6 million shares. The stock ranged in price between $49.99-$51.98 after having opened the day at $51.89 as compared to the previous trading day's close of $51.46. Other company's within the Media industry that declined today were: Charm Communications (CHRM), down 7.1%, Focus Media (FMCN), down 6.9%, AirMedia Group (AMCN), down 6.5%, and ChinaNet Online Holdings (CNET), down 4.8%.

Discovery Communications, Inc. operates as a non fiction media and entertainment company worldwide. The company provides original and purchased programming across various distribution platforms. Discovery Communications has a market cap of $7.71 billion and is part of the services sector. The company has a P/E ratio of 20.1, equal to the average media industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 28.9% year to date as of the close of trading on Monday. Currently there are seven analysts that rate Discovery Communications a buy, no analysts rate it a sell, and 12 rate it a hold.

TheStreet Ratings rates Discovery Communications as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, expanding profit margins and good cash flow from operations. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Noah Education Holdings (NED), up 7.7%, LIN TV Corporation (TVL), up 3.8%, Monster Worldwide (MWW), up 3.6%, and NTN Buzztime (NTN), up 3.4%, were all gainers within the media industry with Grupo Televisa S.A (TV) being today's featured media industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media (PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services (SCC).

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