SEATTLE, July 10, 2012 /PRNewswire/ -- Tommy Bahama, ( www.tommybahama.com) has announced the next step in the company's international expansion with plans to ship its island-inspired sportswear and accessories to more than 100 countries. The popular lifestyle brand has partnered with FiftyOne Global Ecommerce( www.fiftyone.com), the largest provider of global ecommerce services to U.S. retailers, to immediately expand Tommy Bahama's international reach by delivering paradise to customers around the world.
Tommy Bahama started their international expansion earlier this year with the opening of retail stores in Macau and Singapore. Additional locations are planned for Hong Kong, Tokyo and other markets. The partnership with FiftyOne further expands Tommy Bahama's international reach and will dramatically raise awareness of the Tommy Bahama brand name around the globe. It also gives international shoppers the ability to connect with the relaxed island lifestyle brand and enjoy the same online experience as U.S. consumers. To accommodate the new global online customer, Tommy Bahama has created a new "International Fit" that offers the same relaxed Tommy Bahama style, but slimmed down and proportioned to offer other fit options for customers in different countries."We're very excited about our partnership with FiftyOne and the opportunity to ship to 100 countries," said Doug Wood, President and COO of Tommy Bahama. "The launch of this next phase in our international strategy will give Tommy Bahama the ability to reach more customers around the world with our relaxed lifestyle message." The partnership with FiftyOne gives international ecommerce customers the opportunity to shop for Tommy Bahama products, and to purchase and checkout with automatic currency conversions, local payment options and landed cost delivery guaranteed to more than 100 countries globally. FiftyOne also assists in key site optimization and localization, and cross-border delivery and import processes to ensure international shoppers get the same high quality Tommy Bahama ecommerce experience as U.S. customers, and can purchase products from Tommy Bahama brands with confidence and certainty. "Partnering with Tommy Bahama to help continue growing its business outside the U.S. is a great project. FiftyOne will export not only an ecommerce site but an entire brand feeling and identity," said Michael DeSimone, CEO of FiftyOne Global Ecommerce. "Tommy Bahama is making big moves to reach customers around the world, and its global ecommerce offering will stay true-to-brand, delivering the high quality experience customers have grown to love and making it easy for people to purchase their products regardless of where they live." About Tommy Bahama Tommy Bahama is owned by Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM). Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is a lifestyle company that defines relaxed, sophisticated style in men's and women's sportswear, swimwear, accessories and a home collection. Tommy Bahama is available at the country's finest retailers, including Nordstrom. There are 98 Tommy Bahama retail locations across the country, 13 of which include a Tommy Bahama restaurant bar & store. Additional stores will be opening this year. For more information, please visit www.tommybahama.com. About FiftyOneFiftyOne Global Ecommerce is the recognized market leader in international ecommerce, operating a technology and services platform that enables U.S. retailers to transact with customers in 106 countries and 41 currencies worldwide. FiftyOne manages all aspects of international orders including multi-currency pricing and payment processing, landed cost calculation, customs clearance and brokerage, international fraud management, international logistics orchestration, and customer-experience parity. For more information, visit www.fiftyone.com. SOURCE Tommy Bahama
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
24/7 market commentary from Jim Cramer and 20+ veteran Wall Street gurus. Get access to the latest trading ideas on stocks, options, and ETFs as well as a real-time forum to see the pros exchanging their investment ideas.
- Jim Cramer + 20 Wall Street pros
- Intraday commentary & news
- Real-time trading forum
- Actionable trade ideas
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV