Staples Canada Officially Kicks Off Back-to-School Campaign
RICHMOND HILL, ON
July 10, 2012
is going full tilt with this year's back-to-school advertising campaign spanning both traditional advertising and online channels that enable consumers to share their back-to-school stories.
largest office products company is rolling out amazing savings throughout the back-to-school season with countless school supplies at incredible value, ensuring that students have what they need for a successful school year.
A concept that parents know all too well, students "just can't get enough" school supplies -- the central message in
ad campaign, previewed earlier this week (pictured). "Featuring the iconic 80s tune 'Just Can't Get Enough', the ad takes a whimsical look at how students go through school supplies - always needing to stock up on more," says
, Director of Advertising for
. The ad highlights how
guaranteed savings help ensure that students never run out of supplies. The campaign consists of a variety of television spots including :30 and :15 second versions showcasing savings. The campaign will begin airing nationally starting
is launching a four-week radio campaign aimed at mothers. The campaign will also leverage the "Just Can't Get Enough" theme, while advertising some of the amazing back-to-school deals. In addition, this year's ad campaign will feature a public service announcement to create awareness for
community initiatives, most notably the 7
annual School Supply Drive. Over the past six years, the campaign has raised more than
for students in need of classroom essentials. This year's campaign kicks off
and is set to run until
. More information on the School Supply Drive can be found at
An Easy BTS Contest
Finally, building the perfect backpack is easy. Fans of the
Staples Canada Facebook page
will get a chance to electronically create their ideal backpack and win school supplies prize packs when the "Build Your Backpack" Facebook app launches later this month. Students will be encouraged to share both their creativity and their wishlists through the app, which will allow users to familiarize themselves with the products they desire prior to their back-to-school shopping. The app will go live on the Staples Canada Facebook page on
About Staples Canada
largest office products company, is committed to providing Canadians with a wide choice of office services and products. Serving all types of business—from the small home office to large enterprise—Staples makes it easy for customers to operate their offices efficiently and affordably by offering an extensive selection of office supplies, technology, electronics and office furniture as well as business services, including computer repair and maintenance, and copy and print services. Operating as Bureau en Gros
in the province of
in all other provinces, the company employs over 15,000 associates at 330+ stores and at their head office in
Richmond Hill, Ontario
. Ranked as one of
top ten Canadian companies in Marketing Magazine's Marketing/Leger 2011 Corporate Reputation Survey,
/Bureau en Gros is dedicated to offering customers the highest level of service, whether they choose to shop in-store, by catalogue or online.
/Bureau en Gros also is invested in a number of corporate giving programs that actively support environmental, educational and entrepreneurial initiatives in Canadian communities from coast to coast. Visit
for more information, or visit us on
SOURCE Staples Canada Inc.