TARRYTOWN, N.Y., July 10, 2012 /PRNewswire/ -- Now that the Country Time Lemonade Campaign for a Name is in full swing, it's time to elevate the competition to new heights by revealing the surprise candidate. Basketball legend Earvin "Magic" Johnson will now enter the campaign and submit his entry, "The Magic," for consideration.
No stranger to tough competition, Magic is facing a real challenge as he enters the race. Drew Brees, Kristin Chenoweth, Michael Waltrip, Brandon Jennings, and Doug E. Fresh have already been receiving strong support for their entries in the Country Time Facebook campaign.
Country Time is a natural to launch this exciting new Half & Half selection. And, along with the New Country Time Half Lemonade & Half Iced Tea drink came the need for a new nickname.
"I have a lot of respect for my competitors in the Country Time Campaign for a Name, but it's showtime now," said Magic Johnson. "It's time for 'The Magic' to get me another championship ring.""So far, the Campaign for a Name has been very exciting for our celebrity contestants and consumers," said Brett Hartmann, Brand Manager of Country Time. "Adding Magic Johnson to the mix will take the campaign to a new level and further engage fans of our new Half & Half drink." The Campaign for a Name competition is being promoted through multiple forms of digital and social media, including the Country Time Facebook page, Twitter feed and YouTube channel.Consumers who participate in the Campaign for a Name on the Country Time Facebook page now have the opportunity to lobby and win support for their favorite celebrities. The most passionate of fans will be named "Campaign Manager" and will have a chance to win a VIP experience with their favorite candidate.
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