CAMPBELL, Calif., July 10, 2012 /PRNewswire/ -- Move, Inc. (NASDAQ: MOVE), the leader in online real estate, today announces the appointment of Barbara O'Connor as executive vice president of marketing.
O'Connor, a 25-year marketing veteran, brings her extensive background in experiential marketing, channel mix strategy and more to Move. She spent more than 10 years at Yahoo!, most recently as vice president of global consumer marketing and also led marketing at companies such as Netscape Communications Corporation, OnLive! Technologies, and Apple.O'Connor will lead the marketing and communications teams for all Move brands and web sites. She will be based at Move's corporate headquarters in Campbell, CA, reporting to Chief Executive Officer, Steve Berkowitz. In this newly created executive role, O'Connor will lead the overall strategic brand vision of the organization and marketing objectives. "We're very excited to welcome Barbara to Move's executive leadership team, especially as our company's momentum continues to grow. Her energetic leadership style along with her deep experience in marketing strategy, acquisition, and engagement will sharpen Move's edge as the world's most highly valued marketplace for real estate information," said Steve Berkowitz, chief executive officer of Move. "I'm looking forward to the focus on results and commitment to team building that Barbara will bring to all of our brands especially Realtor.com and Top Producer as we expand our marketing presence." During her time at Yahoo!, O'Connor was responsible for leading the marketing of the Yahoo! Commerce and Media properties across many platforms, including the category-leading News, Sports, Finance, Entertainment, and Lifestyles sites. At Yahoo!, O'Connor led significant initiatives that drove measurable increases in revenue, online audience reach and engagement, app downloads and overall reputation. Prior to Yahoo!, O'Connor helped launch Kontiki, Inc. by developing and managing marketing initiatives to drive awareness of the company's software-based content delivery network.