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Avon Products Inc (AVP): Today's Featured Consumer Non-Durables Loser

Avon Products ( AVP) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables loser. The industry as a whole closed the day down 0.5%. By the end of trading, Avon Products fell 45 cents (-2.7%) to $16.02 on light volume. Throughout the day, 4.2 million shares of Avon Products exchanged hands as compared to its average daily volume of 8.3 million shares. The stock ranged in price between $15.86-$16.46 after having opened the day at $16.41 as compared to the previous trading day's close of $16.47. Other company's within the Consumer Non-Durables industry that declined today were: Cereplast ( CERP), down 13.2%, Tufco Technologies ( TFCO), down 11.1%, Crocs ( CROX), down 7.1%, and MOD-PAC Corporation ( MPAC), down 6.8%.

Avon Products, Inc. manufactures and markets beauty and related products worldwide. Avon Products has a market cap of $7.19 billion and is part of the consumer goods sector. The company has a P/E ratio of 18.3, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 4.7% year to date as of the close of trading on Friday. Currently there are two analysts that rate Avon Products a buy, one analyst rates it a sell, and nine rate it a hold.

TheStreet Ratings rates Avon Products as a hold. The company's strengths can be seen in multiple areas, such as its reasonable valuation levels and expanding profit margins. However, as a counter to these strengths, we also find weaknesses including feeble growth in the company's earnings per share, deteriorating net income and generally poor debt management.

On the positive front, Coldwater Creek ( CWTR), up 12.4%, Frederick's of Hollywood Group ( FOH), up 5.4%, CCA Industries ( CAW), up 4.7%, and Fuwei Films Company ( FFHL), up 4.4%, were all gainers within the consumer non-durables industry with Under Armour ( UA) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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