This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Tablet Wars: As Apple Goes Small, Amazon Goes Big?

Stocks in this article: AMZN MSFT AAPL GOOG

NEW YORK ( TheStreet) -- E-commerce king Amazon (AMZN) has always been a name that I've wanted to fall in love with but just couldn't. The stock has always been too expensive for my taste. But that's as far as the negativity goes.

Whenever I look at Amazon, I appreciate how hard it is for any company to maintain its bellwether status in one sector -- let alone two. I suppose one can say it is getting its deserved respect since its valuation is already high.

Be that as it may, Amazon seems to get moved to the backburner when discussing rivals such as Apple (AAPL) and Google (GOOG). At one point, this wasn't so bad except now it appears that it has fallen to fourth on the depth chart when the technology discussions also involve Facebook (FB). But as it stands, that may only be temporary.

On the heels of increased speculation surrounding Apple and the possibility of an 7-inch iPad that might be released this fall, there are now rumors that Amazon may opt to go in the opposite direction by producing a larger version of its popular Kindle Fire tablet.

A recent story posted on CNET suggested Amazon is considering releasing two separate versions -- a 7-inch, which according to reports is to be ready for a July 31 launch, and a 10-inch rumored to be announced late next month.

Amazon has yet to confirm either of these reports, but if true, it seems the company is not only intent on fighting back, but in the process it wants to steal some of the limelight off its rivals -- especially Google who's Nexus 7 tablet is said to be a direct competitor to the Kindle Fire.

Amazon's current Kindle Fire version is one of the top-selling tablets on the market. It serves as one of the only legitimate threats to Apple's top-selling iPad, along with Samsung's Galaxy tablet. Now, in addition to Google, Microsoft (MSFT) has recently announced tablet plans of its own called Surface.

While the current Kindle Fire is priced attractively at $199 -- making it appealing for those outside of the iPad market -- I am curious to see how it chooses to price both sizes of its new iterations. Google clearly sees the advantage in staying out of the Apple market as it has also priced its Nexus 7 at $199 while Microsoft has not yet announced either the Surface price or the date of the launch.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs