This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Aeropostale Announces Actress Chloe Grace Moretz As Celebrity Brand Ambassador

NEW YORK, July 9, 2012 /PRNewswire/ -- Aeropostale, Inc. (NYSE: ARO), a mall-based specialty retailer of casual apparel for young women and men, today announced a partnership with film actress Chloe Grace Moretz, who will serve as Aeropostale's celebrity brand ambassador.  The campaign will begin with the 2012 back-to-school season and continue through the spring of 2013.  In this new role, the Dark Shadows star and young fashionista will work with Aeropostale to highlight the brand's exciting new looks, in addition to promoting the company's philanthropic endeavors.

"We are thrilled to announce Chloe Grace Moretz as our celebrity brand ambassador and welcome her to the Aeropostale family," said Scott Birnbaum, Senior Vice President of Marketing and Ecommerce at Aeropostale.  Mr. Birnbaum continued, "We're introducing exciting new fashion and Chloe is the perfect role model to showcase these great looks.  She has amazing style and has quickly become a fashion icon for today's teens." 

The back-to-school collection will be available in all stores beginning July 16, 2012.  New fashion pieces will complement the great product and outstanding value for which Aeropostale is known. The line will include fashion tops, colored and patterned denim and statement pieces such as moto jackets and chunky sweaters.  The campaign, featuring Moretz, was shot by renowned photographers, Rocco Laspata and Charles Decaro. In-store displays, as well as extensive print, online and outdoor advertising will highlight Aeropostale's new partnership with the young actress and feature a variety of looks.

"I have always been a huge fan of Aeropostale," said Chloe Grace Moretz. "Their looks are fun and easy to wear, making it the perfect brand for my on-the-go lifestyle. Fashion is a huge part of my life, which is why I chose to partner with the brand.  I am so excited to join the Aeropostale team."

Aeropostale customers can also shop for 'Chloe's Favorites', a curated collection featuring her personally styled looks and favorite must-have items for each season, available both in-store and online. 'Chloe's Favorites' will be the first of many opportunities for Chloe to communicate her personal style with fans after the collection debuts.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,092.06 +54.09 0.30%
S&P 500 2,113.12 +4.20 0.20%
NASDAQ 5,069.9620 +9.7160 0.19%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs