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Sealed Air’s Cryovac® Next Generation Boneless Beef Bag Receives The 2012 AmeriStar Award

Sealed Air Corporation (NYSE: SEE) announced its Cryovac ® Next Generation Boneless Beef Bag (B6620) recently was honored with an AmeriStar Award for Institutional Food Packaging from the Institute of Packaging Professionals (IoPP).

Already a leader in bag packaging for boneless beef, Sealed Air introduced its Cryovac Next Generation Boneless Beef Bag (B6620) to improve upon several aspects of existing bags for boneless beef products. The package utilizes a new material formulation that features packaging optimization and sustainability efficiencies. While optimizing material efficiency, at the same time, the product’s tough, abuse-resistant material touts improved shrink properties that enable clear, wrinkle-free appearance and results that even further protects against leaks and package failures throughout the distribution process and entire product life cycle. Available in up to 10 colors, the high-gloss and anti-haze properties of the package accentuate the in-line, one-color print graphics and ensure a natural presentation with complete product visibility. The innovative package – ideal for such products such as rib-eye, shoulder, and knuckles – runs on the same equipment as existing Cryovac brand bags for boneless beef and is provided at no extra charge for existing customers, making integration of the enhanced product a cost neutral change for producers.

“Receiving this honor is a testament to our philosophy of being an inventive leader in the industry,” said Shawn Harris, marketing director for fresh red meat for Sealed Air’s Cryovac brand. “The Cryovac Next Gen Boneless Beef Bag is a product that enhances an already high-quality solution by incorporating our latest materials developments to enable our customers to more effectively package, transport, store and protect their beef products.”

More than 150 packages were submitted for IoPP AmeriStar awards consideration. Judges evaluated and analyzed packages from 18 categories based on package innovation, sustainability, protection, economics, performance, and marketing. Winning packages were honored at the AmeriStar Awards Reception and Dinner at the Marriott Chicago O’Hare in Rosemont, Illinois.

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