This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

ReachLocal Expands International Footprint Through Central And Eastern European Franchise

ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), announced today that the company is continuing its international expansion by launching a ReachLocal franchise in Central and Eastern Europe (CEE). The franchise, OxataSMB BV, is led by Dr. Peter Wiedemann, former CEO of Ataxo, leveraging his considerable experience in building and growing successful online marketing companies in the region. The franchise agreement covers Slovakia, Czech Republic, Hungary, Poland and Russia.

ReachLocal is using the franchise model to quickly and cost-effectively enter the Eastern European market and will leverage its European infrastructure to support the new franchise operations.

In CEE, SMBs are transitioning their marketing spend from offline to online to reach the increasing number of consumers using the Internet, highlighted by online advertising in the region growing 19.7% from 2010 to 2011 (1). With an Internet population of approximately 103 million users (2) in 2011, Slovakia, Czech Republic, Hungary, Poland and Russia are positioned for significant online marketing growth over the next several years .

“Just as we entered the Australian and New Zealand markets by working with key players that had an established local presence and proven online marketing expertise, we are excited to be working with the team at OxataSMB to expand the reach of our online marketing solutions into Central and Eastern Europe,” said Michael Kline, Chief Strategy Officer and President of Local Commerce at ReachLocal. “This franchise agreement is an efficient and scalable strategy to expand into this emerging, high-growth market.”

OxataSMB will operate and resell ReachLocal services under the ReachLocal brand in each country. The franchise will follow the ReachLocal direct sales model with local Internet Marketing Consultants leveraging ReachLocal’s technology platform.

“ReachLocal’s proven business model and best-in-class technology platform and services makes them the premier partner for us,” said Dr. Peter Wiedemann, CEO of OxataSMB. “We look forward to creating the leading online marketing company for small- and medium-sized businesses in the region.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,776.12 -200.19 -1.11%
S&P 500 2,067.89 -18.35 -0.88%
NASDAQ 4,900.8850 -46.5560 -0.94%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs