NEW YORK (
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may well release an
after all. If this happens, it could be the first major product change of the
The Wall Street Journal
report that Apple is readying a smaller version of its popular iPad. Some have questioned whether an iPad Mini would confuse consumers or perhaps
"tarnish the brand"
. Former Apple CEO Steve Jobs, for example, was against the 7-inch tablet form-factor, calling it "dead on arrival."
On a 2010 earnings call, Jobs said, "One naturally thinks that a 7-inch screen would offer 70% of the benefits of a 10-inch screen. Unfortunately, this is far from the truth. ... The reason we [won't] make a 7-inch tablet isn't because we don't want to hit [a lower] price point, it's because we think the screen is too small to express the software."
Consumers, however, have proven there is a market for 7-inch tablets, although the iPad continues to dominate the tablet space, with
68% of the market,
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Kindle Fire and
Barnes & Noble's
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Nook are both 7-inch tablets, and
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is also 7 inches.
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in contrast, is 10.6 inches, larger than the iPad.